Websites That Are Proven To Work!
At Marketing 180, we specialize in transforming your website into a powerful tool that drives your business forward. As a local business, first impressions matter, and your website is often where those impressions are made. If your current website isn’t delivering the results you need, it’s time for a 180-degree turn in the right direction.
Your website is the hub of your online presence—the starting point from which all your digital marketing efforts flow. Your website needs the right care to thrive. We’re here to steer your site away from underperformance and guide it toward becoming a marketing asset that attracts and converts customers. Search engines like Google, Bing & Duck Duck Go look to your website to understand your services and service areas, making it critical for your site to be optimized for services and market.
When you choose Marketing 180, you’re not just getting a website; you’re getting a complete turnaround solution. We know the ins and outs of the service industry and how to showcase your services in a way that resonates with your audience. From design to content, we handle it all, allowing you to focus on what you do best—running your business. We’ll take your website from where it is to where it needs to be, ensuring it’s running in the right direction.
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You’ll get a website that is customized for your business using your brand colors, images and videos using our proven website designs.
We understand things change! If you need to add, remove or change a service or service area we will make those changes for you. We will also update images, videos and blog posts.
Your website will be built using the world's most popular content management system (CMS), WordPress which powers over 40% of all websites on the internet.
You'll get professional copywriting for all the pages on your website providing your website visitors with all the information they need about your services and service areas to convert.
Your website will be structured to organize content into clear categories that enhance user experience by making it easier for users to find the information they are looking for quickly and easily all while improving SEO performance.
Your website is built with ranking in search engines as the top priority, since having a website doesn't do any good if no one sees it. We take care of all the core SEO elements on your website like meta titles, meta descriptions, and image alt tags.
Your website is connected to Google Analytics & Google Search Console and the best part is we have a report right in your website dashboard that shows you all the data without having to login in multiple places.
Our websites connect to popular CRM's eliminating the need to manually enter leads in to your crm.
Everything you need to create an online presence.
Everything you need to get found online.
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Your website is often the first interaction potential customers have with your business, making its design a critical element of your online presence. A well-designed website isn’t just about aesthetics; it’s about creating a user-friendly, intuitive experience that reflects the quality and professionalism of your services. At Marketing 180, we understand the unique needs of the local industry, and we specialize in designing websites that not only look great but also function seamlessly.
1. Tailored to Your Brand and Services
Every business is unique, and your website should reflect that. Our design process starts with understanding your brand, your services, and your target audience. We don’t believe in one-size-fits-all solutions. Instead, we use proven design that embodies the essence of your business. We ensure that your website visually communicates what sets you apart from the competition.
2. User-Centric Design for Optimal Engagement
A beautiful website means little if it’s difficult to navigate. That’s why we prioritize user experience (UX) in our design process. We create layouts that are clean, logical, and easy to navigate, ensuring that visitors can quickly find the information they need. Whether they’re looking to learn about your services, view your portfolio, or contact you for a quote, the journey through your website should be smooth and intuitive.
3. Responsive and Mobile-Friendly Design
With more than half of all web traffic coming from mobile devices, having a responsive design is no longer optional—it’s essential. We ensure that your website looks and functions perfectly on all screen sizes, from desktops to smartphones. A mobile-friendly design not only improves user experience but also boosts your site’s ranking on search engines like Google, which prioritizes mobile-optimized sites.
4. Visual Appeal with High-Quality Imagery
In the service industry, visuals play a crucial role in showcasing your work. We incorporate high-quality images that highlight your best services. These visuals are strategically placed to capture attention and inspire potential customers, giving them a glimpse of the quality they can expect when they hire your company.
5. Consistency Across All Pages
A cohesive design is key to building trust and credibility. We ensure that your website maintains a consistent look and feel across all pages, from the homepage to service descriptions and contact forms. This consistency not only reinforces your brand identity but also enhances the overall user experience, making your website more memorable and professional.
6. Clear Calls to Action (CTAs)
Design isn’t just about making things look good—it’s also about driving action. We strategically place clear, compelling calls to action (CTAs) throughout your website to guide visitors toward taking the next step, whether that’s requesting a quote, signing up for a newsletter, or scheduling a consultation. Our goal is to create a design that not only attracts visitors but also converts them into loyal customers.
7. SEO-Friendly Design Elements
While content is king, design plays a crucial role in your website’s SEO performance. We incorporate SEO-friendly design elements such as fast-loading pages, clean code, and proper use of headings and alt text. These elements not only improve your site’s visibility on search engines but also contribute to a better user experience.
8. Built to Grow with Your Business
Your business isn’t static, and your website shouldn’t be either. We design with scalability in mind, allowing your site to grow and evolve as your business expands. Whether you’re adding new services, entering new markets, or simply refreshing your content, our designs are flexible and adaptable, ensuring your website continues to meet your needs as your business changes.
At Marketing 180, we understand that your website is a reflection of your business. Our design process is focused on creating a digital experience that not only looks great but also drives results. Whether you’re starting from scratch or looking to revamp your existing site, we’re here to help you turn your website into a powerful tool for your business.
In the fast-paced world of business, staying current is key to maintaining a strong online presence. Your website isn’t a static entity; it should evolve and grow along with your business. That’s why at Marketing 180, we offer unlimited website updates to ensure your content, images, videos, blog posts, services, and service areas are always up-to-date and relevant. This service is designed to keep your website dynamic, engaging, and reflective of the latest developments in your business.
Keep Your Content Fresh
Your website content plays a crucial role in communicating your services, expertise, and brand personality to potential customers. With our unlimited updates, you can easily refresh your content to highlight new offerings, seasonal promotions, or changes in your business. Whether you need to tweak a few sentences or overhaul entire pages, we’ve got you covered. Keeping your content current not only improves user experience but also boosts your search engine rankings, helping you stay competitive in the digital landscape.
Update Images to Showcase Your Latest Work
Visuals are a powerful way to demonstrate the quality of your services. As your portfolio of completed projects grows, you’ll want to showcase the latest and greatest on your website. Our unlimited updates allow you to regularly add new images that highlight your recent work, keeping your website visually appealing and up-to-date.
Incorporate Videos for Enhanced Engagement
Videos are an increasingly popular way to engage with visitors and convey your expertise. Whether you have new video testimonials, project showcases, or how-to guides, our unlimited update service ensures they can be seamlessly integrated into your website. By regularly adding fresh video content, you can keep your audience engaged and provide a more interactive experience that sets you apart from the competition.
Keep Your Blog Relevant and Informative
Blogging is an excellent way to establish your authority in the industry you provide services to, provide valuable information to your customers, and improve your site’s SEO. With our unlimited updates, you can consistently add new blog posts to your website, covering everything from tips and tricks to industry trends and company news. Regularly updated blog content not only drives traffic to your site but also encourages visitors to return, knowing they’ll find new and useful information.
Expand or Modify Your Service Offerings
As your business grows and evolves, so too may your service offerings. Whether you’re adding a new service like tree care or expanding into hardscaping, our unlimited updates make it easy to reflect these changes on your website. We ensure that your site accurately represents the full scope of your services, allowing you to attract the right customers and fully capitalize on your business’s growth.
Update Service Areas as You Expand
Growing your service area is an exciting milestone for any business. When you start serving new neighborhoods or cities, it’s essential that your website reflects these expansions. With our unlimited updates, you can easily add new service areas to your site, complete with detailed descriptions and targeted SEO strategies to attract customers in those locations. This ensures that potential clients in your new service areas can find you online and understand the services you offer.
Maintain a Competitive Edge with Timely Updates
In the competitive service industry, staying ahead means keeping your website relevant and current. Our unlimited update service gives you the flexibility to make changes whenever necessary, helping you stay responsive to market trends, customer needs, and business opportunities. Whether you’re launching a new promotion, responding to a competitor’s move, or simply refreshing your content for the season, we make it easy to keep your website in top shape.
At Marketing 180, we understand that your website is a living, breathing part of your business. That’s why we offer unlimited updates to ensure it grows and evolves with you. By keeping your content, visuals, and service information fresh, we help you maintain a strong, engaging online presence that continuously drives results. With us, your website will always be an accurate and effective reflection of your business’s latest and greatest.
At Marketing 180, we understand that your website is more than just an online presence—it’s a critical tool for growing your business and connecting with customers. That’s why we exclusively use WordPress as our platform of choice for building high-performing websites. WordPress offers the perfect blend of flexibility, functionality, and user-friendliness, making it the ideal solution for local service businesses. Here’s why we trust WordPress to deliver exceptional results for our clients:
Tailored to the service Industry
WordPress allows us to design websites that are specifically tailored to the unique needs of service businesses. From showcasing your services and project galleries to integrating customer reviews and contact forms, WordPress offers endless customization options. We can create a site that not only looks great but also effectively communicates your expertise, making it easier for potential customers to choose you over the competition.
Optimized for Search Engines
Ranking well on Google is essential for attracting new customers, and WordPress is built with search engine optimization (SEO) in mind. With its clean code, fast loading times, and SEO-friendly structure, WordPress helps your website achieve better visibility in search results. We also leverage powerful SEO plugins to optimize your site’s content, ensuring that your services and locations are easily found by those searching for services in your area.
Mobile-Responsive Design
In the service industry, many of your potential customers will be searching for services on their mobile devices. That’s why it’s crucial that your website looks and functions flawlessly on smartphones and tablets. WordPress makes it easy to create a responsive design that automatically adjusts to different screen sizes, providing a seamless user experience across all devices. This not only enhances customer satisfaction but also improves your site’s search engine rankings.
User-Friendly Content Management
As your business evolves, so should your website. WordPress’s intuitive content management system (CMS) allows us to easily update your site with new services, blog posts, images, and more. Whether you want to highlight a new service, package or add fresh content to engage your audience, WordPress makes it simple to keep your website current and relevant.
Showcase Your Work with High-Quality Visuals
In the service industry, visuals are key to showcasing the quality of your work. WordPress’s flexible design capabilities allow us to incorporate high-quality images, videos, and galleries that highlight your best projects. Whether you’re proud of a recently completed service or want to feature before-and-after transformations, we ensure your visuals are presented in a way that captures attention and builds trust with potential customers.
Scalable to Grow with Your Business
Your service business is dynamic, and your website should be able to grow alongside it. WordPress is highly scalable, allowing us to easily add new pages, services, or features as your business expands. Whether you’re entering new markets, offering additional services, or simply want to refresh your site’s design, WordPress provides the flexibility to adapt and evolve, ensuring your website remains a powerful tool for your business.
Enhanced Customer Engagement
Engaging with your customers is crucial for building long-term relationships and driving repeat business. WordPress enables us to integrate interactive features like blogs, customer reviews, and contact forms that encourage visitors to engage with your site. By regularly updating your blog with tips related to the services you offer or sharing success stories from satisfied customers, you can position your business as a trusted authority in the industry and keep your audience coming back for more.
At Marketing 180, we choose WordPress because it offers the best platform for creating effective, engaging, and scalable websites for service businesses. With WordPress, we can build a website that not only looks great but also delivers real results—helping you attract more customers, showcase your work, and grow your business. When you partner with us, you get a website designed to propel your business forward.
A beautifully designed website is only half the battle. To truly connect with your audience and turn visitors into customers, your website needs compelling, well-crafted copy. At Marketing 180, we don’t just build stunning websites—we also provide professional copywriting services that are included with your website. Our copywriting is tailored to the unique needs of the service industry, ensuring that your message resonates with your target audience and drives them to take action.
Engaging and Persuasive Content
Your website’s copy is the voice of your brand. It’s what tells your story, explains your services, and persuades potential customers to choose your business over the competition. Our team of skilled copywriters knows how to craft engaging and persuasive content that highlights your expertise and showcases the value you bring to your customers. Whether you need a compelling homepage, detailed service descriptions, or attention-grabbing headlines, we ensure that every word on your website works to build trust and drive conversions.
Tailored to Your Audience
Understanding your audience is key to effective copywriting. Our copywriters take the time to understand who your customers are, what they care about, and how your services can meet their needs. We craft content that speaks directly to your target audience, addressing their pain points, answering their questions, and guiding them through the decision-making process.
SEO-Optimized for Better Visibility
Great copy isn’t just about sounding good—it also needs to be optimized for search engines. Our copywriting services include strategic use of keywords and SEO best practices to help your website rank higher in search results. By integrating relevant keywords naturally into your content, we ensure that your website is more likely to be found by potential customers searching for services in your area. This means more traffic to your site and more opportunities to convert visitors into leads.
Clear and Consistent Messaging
Consistency in messaging is crucial for building a strong brand identity. Our copywriters work closely with you to develop a clear and consistent tone of voice that reflects your brand and appeals to your audience. Whether you want your brand to come across as friendly and approachable or professional and authoritative, we ensure that your messaging is consistent across all pages of your website. This helps create a cohesive experience for your visitors and strengthens your overall brand image.
Showcasing Your Expertise
In the service industry, demonstrating your expertise is key to earning the trust of potential customers. Our copywriting highlights your skills, experience, and the benefits of choosing your services. From detailed service pages that explain the value of each offering to informative blog posts that share your knowledge, we create content that positions you as a leader in your field. This not only helps attract new customers but also builds credibility and loyalty with your existing clients.
Compelling Calls to Action
Every page of your website should encourage visitors to take the next step, whether it’s contacting you for a quote, scheduling a service, or signing up for a newsletter. Our copywriting includes clear and compelling calls to action (CTAs) that guide visitors toward making a decision. We strategically place CTAs throughout your website to maximize conversions, ensuring that your website not only informs but also drives results.
Ongoing Content Support
Your website isn’t a one-time project—it’s a living part of your business that needs to evolve over time. As part of our website services, we offer ongoing content support to help you keep your site fresh and relevant. Whether you need to update your service offerings, add new blog posts, or refine your messaging, our copywriters are here to help you maintain a dynamic and effective online presence.
At Marketing 180, we understand that powerful copy is the backbone of a successful website. That’s why we include professional copywriting with every website we build, ensuring that your site not only looks great but also speaks directly to your customers and drives them to take action. With our expert copywriting, your business will have a website that truly represents your brand and helps you achieve your business goals.
In the digital world, how your website is organized can significantly impact its performance and your ability to attract new customers. For service businesses, a well-structured website not only enhances user experience but also boosts your search engine rankings. That’s where a silo structure comes into play. At Marketing 180, we implement silo structures in the websites we build to ensure your content is organized in a way that maximizes visibility, relevance, and user engagement.
What Is a Silo Structure?
A silo structure is a method of organizing your website’s content into clear, hierarchical categories, or “silos,” that focus on specific topics or services. Each silo is dedicated to a particular aspect of your service business. Within each silo, related content is grouped together, creating a logical flow that makes it easy for visitors to navigate your site and find the information they need.
Enhancing User Experience
A silo structure is designed to make your website more intuitive and user-friendly. By grouping related content together, you create a clear path for visitors to follow, allowing them to easily explore different aspects of your services. For example, a customer interested in a particular service can quickly find all the relevant information, from service descriptions to blog posts and FAQs, within a single silo. This not only improves the overall user experience but also increases the likelihood that visitors will stay on your site longer and convert into customers.
Boosting SEO Performance
Search engines like Google favor websites that are well-organized and easy to navigate. A silo structure helps improve your site’s SEO by creating clear connections between related content, which search engines can easily understand and index. When your website is structured in silos, each section of content reinforces the relevance of the others, leading to higher rankings for key search terms related to your services. This means your website is more likely to appear in search results when potential customers are looking for services you offer.
Establishing Authority and Relevance
By organizing your website into silos, you’re effectively building “content clusters” around specific topics. This helps establish your authority and expertise in each area of your business. For example, if you have a silo dedicated to tips about your services, with articles, service pages, and customer testimonials all linked together, it signals to search engines that your website is a comprehensive resource on that topic. This can lead to higher rankings and greater visibility in search results, driving more traffic to your site.
Improving Internal Linking
A silo structure naturally encourages effective internal linking, which is crucial for both SEO and user experience. By linking related content within the same silo, you help guide visitors through your site in a logical way, making it easier for them to discover more about your services. Internal links also help distribute “link equity” throughout your website, boosting the SEO value of your individual pages and improving their chances of ranking well in search engines.
Adapting to Business Growth
As your service business grows and evolves, your website needs to adapt to reflect new services, areas of expertise, and market expansions. A silo structure is inherently flexible, allowing you to easily add new content or expand existing silos without disrupting the overall organization of your site. This ensures that your website can continue to grow with your business, maintaining its effectiveness as a marketing tool.
Maximizing Content Impact
When your website is organized into silos, every piece of content has a clear place and purpose. This ensures that your content is working as hard as possible to attract, engage, and convert visitors. Whether you’re adding a new blog post, updating a service page, or launching a new marketing campaign, the silo structure ensures that your content is strategically positioned to have the maximum impact.
At Marketing 180, we know that a well-organized website is key to digital success. That’s why we implement silo structures in the websites we design for service businesses. By organizing your content into focused, relevant silos, we help you create a website that not only looks professional but also performs at its best—driving traffic, engaging visitors, and ultimately growing your business.
To make sure your website ranks highly in search engine results and attracts the right customers, it’s essential to focus on on-page SEO. On-page SEO refers to the optimization techniques applied directly within your website to improve its visibility on search engines like Google. At Marketing 180, we specialize in crafting websites that are not only visually appealing but also optimized from the ground up to perform well in search engine rankings. Here’s how we enhance your website’s on-page SEO to drive more traffic and leads.
Keyword Optimization
The foundation of effective on-page SEO is keyword optimization. We start by conducting thorough keyword research to identify the terms and phrases your potential customers are using when searching for your services. These targeted keywords are then strategically integrated into your website’s content, including titles, headings, meta descriptions, and throughout the body text. By ensuring that your content is aligned with what your audience is searching for, we help your website rank higher in search results for those specific queries.
Optimized Title Tags and Meta Descriptions
Title tags and meta descriptions are critical components of on-page SEO. These are the two items you see when you are looking at a search engine results page. They provide search engines and users with a brief summary of what each page on your website is about. We carefully craft title tags that include relevant keywords and are compelling enough to encourage clicks from search engine results. Similarly, we write meta descriptions that accurately describe the content of your pages, incorporating keywords to improve relevance while making them appealing to potential visitors.
Header Tags (H1, H2, H3) Structure
Proper use of header tags (H1, H2, H3, etc.) helps organize your content and signals to search engines the importance of different sections of your page. We structure your content with clear, keyword-optimized headers that not only make your content easier to read but also improve your website’s SEO. By creating a logical hierarchy of information, we enhance the user experience and help search engines better understand the content of your pages.
SEO-Friendly URLs
Your website’s URLs should be clean, concise, and descriptive. We create SEO-friendly URLs that reflect the content of the page and include relevant keywords, making it easier for both users and search engines to understand what the page is about. This not only helps improve your rankings but also makes your URLs more memorable and shareable.
Optimized Images and Alt Text
Images play a crucial role in making your website visually appealing, but they also need to be optimized for SEO. We ensure that all images on your website are properly compressed for faster loading times, which is a ranking factor in search engines. Additionally, we add descriptive alt text to each image, incorporating relevant keywords where appropriate. Alt text not only improves accessibility for users with visual impairments but also provides search engines with more context about the content of your page.
Internal Linking
Internal linking is an often-overlooked aspect of on-page SEO that helps distribute link equity throughout your website and guides visitors to relevant content. We strategically place internal links within your content to connect related pages, making it easier for users to navigate your site and discover more about your services. This practice also helps search engines crawl and index your site more effectively, boosting your overall SEO performance.
Content Quality and Relevance
High-quality, relevant content is the cornerstone of on-page SEO. We create and optimize content that not only incorporates targeted keywords but also provides real value to your visitors. Whether it’s service descriptions, blog posts, or FAQs, our content is designed to engage your audience, answer their questions, and guide them toward taking action. By focusing on quality and relevance, we help ensure that your content meets the needs of both users and search engines.
Mobile-Friendly Design
With a significant portion of web traffic coming from mobile devices, having a mobile-friendly website is essential for SEO. We design your website to be fully responsive, ensuring it looks and functions perfectly on all screen sizes. A mobile-friendly design not only improves the user experience but also positively impacts your search engine rankings, as Google prioritizes mobile-optimized sites.
Page Load Speed Optimization
Page load speed is a critical factor in both user experience and SEO. Slow-loading pages can lead to higher bounce rates and lower search engine rankings. We optimize your website’s performance by minimizing code, compressing images, and utilizing caching techniques to ensure your pages load quickly and efficiently. A fast website keeps users engaged and improves your chances of ranking higher in search results.
At Marketing 180, we understand that on-page SEO is a vital component of your website’s success. By meticulously optimizing every aspect of your site, from keyword usage to mobile responsiveness, we help ensure that your service business is easily found by the customers who matter most. Our approach to on-page SEO is designed to enhance your website’s visibility, user experience, and overall effectiveness in driving growth for your business.
Understanding how your website is performing and how to optimize it for better results is crucial to the success of your business. That’s why we leverage Google Site Kit on the websites we build at Marketing 180. Google Site Kit is an all-in-one solution that integrates powerful tools like Google Analytics, Google Search Console, and Google Ads directly into your WordPress dashboard, providing you with valuable insights and data-driven strategies to enhance your online presence.
Google Analytics: Understanding Your Audience
Google Analytics is an essential tool for tracking and understanding how visitors interact with your website. By integrating Google Analytics through Site Kit, we provide you with detailed insights into your audience’s behavior, including how they found your site, which pages they visit, how long they stay, and where they might drop off. This data is invaluable for making informed decisions about your content, design, and marketing strategies. Whether you want to know which services are most popular or how effective your latest blog post was, Google Analytics gives you the information you need to continually improve your website’s performance.
Google Search Console: Optimizing for Search Visibility
Google Search Console is another critical tool integrated through Google Site Kit, designed to monitor and improve your website’s presence in Google search results. With Search Console, you can track how your site is performing in organic search, identify which keywords are driving traffic, and see how often your pages appear in search results. It also helps you detect and fix any issues that could be affecting your search rankings, such as broken links or mobile usability problems. By using Search Console data, we can fine-tune your on-page SEO, ensuring your website is fully optimized to attract more organic traffic.
Google Ads Integration: Driving Targeted Traffic
Google Ads is a powerful platform for driving targeted traffic to your website through paid search advertising. With Google Site Kit, you can easily integrate Google Ads into your WordPress site, allowing you to track the performance of your ad campaigns directly from your dashboard. This integration provides you with real-time data on your ad clicks, impressions, and conversions, helping you measure the return on investment (ROI) of your advertising efforts. By understanding which ads and keywords are most effective, you can optimize your campaigns to attract more qualified leads to your business.
Centralized Dashboard for Easy Access
One of the greatest benefits of Google Site Kit is that it brings all these powerful tools together in one centralized dashboard. This means you can easily access and manage your Google Analytics, Search Console, and Ads data without needing to switch between multiple platforms. Having all your data in one place saves time and makes it easier to gain a comprehensive view of your website’s performance, allowing you to make quicker, more informed decisions.
Data-Driven Decisions for Growth
By leveraging the insights provided by Google Site Kit, you can make data-driven decisions that drive growth for your business. Whether it’s tweaking your website content based on user behavior, refining your SEO strategy using search performance data, or optimizing your ad spend to get the best results, Google Site Kit equips you with the tools you need to stay competitive in the digital marketplace. With these insights at your fingertips, you can continually improve your website’s effectiveness in attracting, engaging, and converting visitors.
Real-Time Monitoring and Reporting
Google Site Kit allows you to monitor your website’s performance in real-time, giving you up-to-date information on how your site is doing. Whether you’re launching a new service, running a seasonal promotion, or simply keeping an eye on your site’s daily traffic, real-time data helps you stay on top of your website’s health and performance. You can also generate reports that summarize key metrics, making it easy to track your progress and share results with your team.
At Marketing 180, we understand the importance of having the right tools to monitor and optimize your website’s performance. By integrating Google Site Kit into your WordPress site, we provide you with a powerful suite of tools that gives you the insights you need to drive more traffic, improve search visibility, and increase conversions. With Google Analytics, Search Console, and Ads all working together, your website will be well-equipped to achieve its full potential and support the growth of your business.
Marketing 180 is a digital marketing agency located in Siloam Springs, AR. We provide websites, marketing, automations, and search engine optimization services.
196 E Kenwood St.
Siloam Springs, AR 72761
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