TECHNICAL SEO
MARKETING 180 SEO SERVICES
CREATING SEO FOUNDATIONS
In the world of digital marketing, a beautiful website and great content can only take you so far. For your lawn care business to succeed online, your website must be technically sound and optimized for search engines. This is where technical SEO comes into play. At Marketing 180, we focus on the behind-the-scenes aspects of your website, ensuring it’s structured in a way that search engines can easily crawl, index, and understand. A strong technical SEO foundation not only boosts your search engine rankings but also enhances the user experience, leading to more traffic and better conversion rates.
1.
Website Speed Optimization
Page load speed is a critical factor in both user experience and search engine rankings. Slow-loading pages can frustrate visitors and lead to higher bounce rates, which negatively impact your SEO performance. We optimize your website’s speed by compressing images, minifying code, leveraging browser caching, and optimizing server response times. By ensuring your pages load quickly, we help improve your rankings in search engines and keep visitors engaged with your content.
2.
Mobile-Friendly Design
With the majority of users now browsing the web on mobile devices, having a mobile-friendly website is essential. Google prioritizes mobile-optimized sites in its search rankings, making mobile-friendliness a key component of technical SEO. We ensure that your lawn care website is fully responsive, meaning it adapts seamlessly to different screen sizes and provides a positive experience for users on smartphones and tablets. This optimization not only helps with rankings but also ensures that potential customers can easily access your services no matter what device they’re using.
3.
Crawlability and Indexing
For your website to appear in search results, search engines need to be able to crawl and index your pages. We optimize your website’s structure to ensure that search engine bots can easily navigate your site and understand its content. This includes creating and submitting XML sitemaps, managing robots.txt files, and using canonical tags to prevent duplicate content issues. By improving your site’s crawlability, we help ensure that all of your important pages are indexed by search engines, increasing your visibility in search results.
4.
Structured Data and Schema Markup
Structured data, or schema markup, is a powerful tool that helps search engines better understand the content on your website. By implementing structured data, we enable search engines to display rich snippets—enhanced search results that include additional information like star ratings, service details, and business hours. These rich snippets can significantly improve your click-through rates by making your search listings more informative and attractive to users. We ensure that your website is properly marked up with schema, giving you an edge in the search results.
5.
Secure HTTPS Protocol
Website security is a top priority for both users and search engines. Google considers HTTPS (Hypertext Transfer Protocol Secure) a ranking factor, meaning that sites using HTTPS are favored over those that do not. We ensure that your website is secured with an SSL certificate, which encrypts data between your site and its visitors, protecting sensitive information like contact details and payment information. This not only helps improve your search rankings but also builds trust with your customers, who will see your site as a safe and secure place to do business.
6.
Fixing Broken Links and Error Pages
Broken links and error pages can harm your website’s SEO and lead to a poor user experience. We conduct thorough audits of your website to identify and fix any broken links, 404 errors, or other issues that could be affecting your site’s performance. By resolving these issues, we help maintain the integrity of your website, ensuring that both search engines and users can navigate your site without encountering dead ends.
7.
Optimizing URL Structure
A clean, descriptive URL structure is important for both SEO and usability. We optimize your URLs to be concise, keyword-rich, and easy to understand for both search engines and users. This includes using hyphens to separate words, avoiding unnecessary parameters, and ensuring that URLs accurately reflect the content of each page. An optimized URL structure helps improve your rankings and makes it easier for users to share and remember your site’s web addresses.
8.
Advanced Technical Audits
Technical SEO is an ongoing process that requires regular monitoring and updates. We perform advanced technical audits of your website to identify any issues that may be impacting your SEO performance. This includes checking for duplicate content, optimizing internal linking, ensuring proper use of meta tags, and much more. By staying on top of technical issues, we ensure that your website continues to perform at its best, driving more traffic and conversions over time.
At Marketing 180, we understand that technical SEO is the backbone of a successful website. Without a solid technical foundation, even the best content and design can fall short of its potential. Our technical SEO services are designed to ensure that your lawn care website is fully optimized for search engines, providing a seamless experience for users and maximizing your online visibility. Let us handle the technical details so you can focus on what you do best—running your lawn care business and serving your customers.
MARKETING 180'S SPECIALTY
WHO WE WORK WITH
If you’re a service-based business, we’re exactly who you need. We understand your industry, your challenges, and how to make your website your most valuable marketing tool.
Let’s make this clear:
We DON'T do e-commerce.
But if you’re a:
- Landscaper
- Lawn Care Company
- Pressure Washing Company
- Fence Builder
- Deck Builder
- Contractor
- Shed Builder
- Remodeler
