GOOGLE LOCAL SERVICE ADS
MARKETING 180 MARKETING SERVICES
GET MORE LOCAL LEADS
Google Local Service Ads (LSAs) put your business at the very top of Google Search results — above traditional ads and organic listings. They’re designed specifically for service-based businesses, connecting you directly with people in your area who are ready to call, message, or book today. With the Google Guaranteed badge, customers instantly trust you, giving you a powerful edge over the competition.
1.
WHY LSAs MATTER FOR SERVICE-BASED BUSINESSES
- Prime Visibility: Show up first when customers search for services in your area.
- Instant Trust: “Google Guaranteed” or “Google Screened” badges reassure customers before they even call.
- Local Focus: Only pay for leads within your service area.
- High Intent Leads: Customers searching through LSAs are ready to book, not just browse.
2.
HOW GOOGLE LSAs WORK
Unlike traditional pay-per-click campaigns, LSAs operate on a pay-per-lead basis. That means you only pay when someone actually calls or messages you. To qualify, businesses must complete Google’s verification process — including licensing, insurance, and background checks — but the reward is a steady flow of verified, high-quality leads.
3.
setting up for success
To make LSAs work for you, it’s critical to:
- Verify your business details, licenses, and insurance.
- Define your service area and offerings.
- Ensure quick response times for new leads.
- Maintain strong ratings and reviews to stay competitive.
4.
optimizing performance & getting results
At Marketing 180, we don’t just set up your ads – we make them work harder for you:
- Fast Follow-Up: The quicker you respond, the higher your chance of booking.
- Reputation Management: Encourage reviews and respond to feedback to stay on top.
- Data-Driven Adjustments: Track cost per lead, conversion rates, and service area performance.
- Strategic Integration: Combine LSAs with Local SEO and Google Ads for maximum visibility.
5.
avoiding common pitfalls
Without proper management, LSAs can drain your budget. Some business struggle with:
- Wasting money on unqualified leads.
- Losing opportunities by responding too slowly.
- Overextending into service areas that aren’t profitable.
We help you avoid these mistakes so every dollar spent moves your business forward.
6.
Why Partner with Marketing 180
We specialize in helping service-based businesses like yours get more calls, more bookings, and more loyal customers. With Marketing 180, you’ll benefit from:
- Proven experience in managing LSAs for contractors, landscapers, and home service pros.
- Complete campaign management, from setup to optimization.
- Transparent reporting, so you know exactly what your leads cost and how they perform.
- A team dedicated to turning clicks into calls — and calls into paying customers.
Google Local Service Ads are one of the fastest ways to fill your schedule with qualified local leads. Let Marketing 180 set up, manage, and optimize your LSAs so you can focus on what you do best — running your business.
IF YOUR MARKETING ISN'T DRIVING CALLS & BOOKINGS
IT'S TIME FOR A CHANGE
If you’re ready for marketing that actually works, schedule a meeting today!
