Google Ads Management
Google Ads Management
To ensure your service business thrives in a competitive market, a well-managed Google Ads campaign is essential. At Marketing 180, we offer comprehensive Google Ads management services tailored specifically for local companies. Our approach includes meticulous keyword research, in-depth competitor analysis, and data-driven strategy development to create highly effective ad campaigns. We continuously optimize your ads, track ROI, and focus on conversion optimization to maximize your returns. With detailed analysis, reporting, and strategic bid management, we ensure every dollar you invest in advertising delivers results that help grow your business.
google Search Ads
Ideal for targeting users who are specifically looking for services, such as “your service near me” or “your services.” These ads help you connect with high-intent customers who are ready to make a decision.
Google Display Ads
Great for building brand awareness and keeping your service business top-of-mind. Display ads are particularly useful for reaching potential customers who may not be actively searching for your services but are likely to be interested based on their online behavior.
Google Video Ads
Effective for engaging potential customers with compelling visual content. Video ads are ideal for showcasing your services, demonstrating before-and-after transformations, or sharing customer testimonials to build trust and credibility.
google call only ads
Perfect for businesses where phone calls are a primary source of leads. Call-Only Ads are highly effective for capturing leads from users who prefer to speak directly with a service provider, especially in situations where immediate service or consultation is needed.
Performance max ads
Ideal for services businesses looking to maximize performance across all Google platforms with a focus on specific conversion goals, such as lead generation or sales. This type of ad campaign is great for businesses that want a more hands-off approach while still achieving strong results.
Google Remarketing ads
Highly effective for re-engaging potential customers who showed interest in your services but didn’t convert during their initial visit. Remarketing ads are a powerful tool for reminding these users of your service business and encouraging them to take the next step, whether it’s booking a service or requesting a quote.
google search ads
google Display Ads
While Google Search Ads are excellent for capturing high-intent customers, Google Display Ads offer a unique opportunity to expand your service business’s reach and build brand awareness. Display Ads are visually engaging banner ads that appear across a vast network of websites, apps, and videos, known as the Google Display Network (GDN). With Google Display Ads, your service business can reach a broader audience, keeping your brand top-of-mind for potential customers as they browse the web.
1. What Are Google Display Ads?
Google Display Ads are visual advertisements that can take the form of banners, images, videos, or rich media. These ads appear on millions of websites, blogs, and apps that are part of the Google Display Network, which reaches over 90% of internet users worldwide. Unlike Search Ads, which target users based on the keywords they type into Google, Display Ads are shown to users as they browse the internet, watch YouTube videos, check their Gmail, or use apps. This allows you to engage potential customers who may not be actively searching for services but are likely to need them in the near future.
2. Building Brand Awareness
One of the main advantages of Google Display Ads is their ability to build brand awareness. By appearing on popular websites and apps that your target audience frequently visits, your service business becomes more recognizable over time. Even if users don’t click on the ad immediately, repeated exposure to your brand increases the likelihood that they’ll remember your business when they’re ready to hire a service provider. Display Ads are particularly effective for keeping your brand top-of-mind during the decision-making process, ensuring that potential customers think of you first when the need arises.
3. Targeting the Right Audience
Google Display Ads offer advanced targeting options that allow you to reach the right audience with precision. You can target users based on demographics, interests, behaviors, and even the types of websites they visit. For example, if your ideal customers are homeowners interested in your services, we can target your ads to appear on relevant websites and apps within the GDN. Additionally, with geographic targeting, we can ensure your ads are shown only to users in your service area, maximizing the relevance of your ads and minimizing wasted ad spend.
4. Creative and Compelling Visuals
The visual nature of Display Ads allows for more creative freedom compared to text-based ads. At Marketing 180, we design eye-catching ads that showcase your services in a compelling way. Whether it’s a service offering, a before-and-after transformation, or a special offer, we create ads that grab attention and encourage users to learn more about your business. By using strong visuals and persuasive messaging, we make sure your ads stand out in the crowded digital landscape.
5. Remarketing to Interested Users
One of the most powerful features of Google Display Ads is remarketing. Remarketing allows you to re-engage users who have previously visited your website but didn’t convert into customers. By showing targeted ads to these users as they continue to browse the web, we remind them of your services and encourage them to return to your site to complete their purchase or inquiry. Remarketing is highly effective for turning warm leads into paying customers by keeping your service business in their minds long after they’ve left your site.
6. Cost-Effective Advertising
Google Display Ads are often more cost-effective than other types of digital advertising, such as search ads or video ads. With Display Ads, you typically pay less per click (CPC) or per thousand impressions (CPM), allowing you to reach a larger audience within your budget. This makes Display Ads an excellent choice for service businesses looking to maximize their marketing spend while still achieving significant brand exposure and lead generation.
7. Measuring Success and Optimization
As with all our digital marketing efforts, we believe in the power of data. We continuously monitor the performance of your Google Display Ads to track key metrics like impressions, clicks, and conversions. By analyzing this data, we can identify what’s working and where improvements can be made. We then optimize your campaigns by adjusting targeting, refining ad creative, and testing new strategies to ensure your Display Ads are delivering the best possible results. You’ll receive regular reports that provide insights into your campaign’s performance and how it’s contributing to your overall business goals.
Google Display Ads are a powerful way to expand your service business’s reach, build brand awareness, and keep your services in front of potential customers as they browse the web. With targeted strategies, creative visuals, and continuous optimization, Marketing 180 ensures that your Display Ads effectively engage your audience and drive meaningful results. Let us help you leverage the power of Google Display Ads to grow your business and establish a strong presence in your market.
Video ads
In today’s digital age, video has become one of the most powerful tools for capturing attention and engaging audiences. For service businesses, Google Video Ads offer a unique opportunity to showcase your services, build trust with potential customers, and stand out in a competitive market. Video Ads, particularly on platforms like YouTube, allow you to tell your story, demonstrate the quality of your work, and connect with your audience in a more dynamic and memorable way.
1. What Are Google Video Ads?
Google Video Ads are advertisements that appear on YouTube and across the Google Display Network in video format. These ads can be shown before, during, or after YouTube videos (known as pre-roll, mid-roll, and post-roll ads), or they can appear in YouTube search results and alongside related content. Video Ads can range from short, skippable ads to longer, non-skippable formats, giving you flexibility in how you present your message. With millions of users watching videos on YouTube daily, Video Ads offer a powerful platform to reach and engage your target audience.
2. Showcase Your Services
One of the greatest advantages of Video Ads is the ability to visually showcase your services in action. Whether it’s a time-lapse of a transformation, a detailed walkthrough of your process, or customer testimonials, video allows you to demonstrate the quality and results of your work in a way that text and images alone cannot. By highlighting the benefits and outcomes of your services, you can effectively communicate your value proposition and persuade potential customers to choose your business.
3. Build Trust and Credibility
Video is an excellent medium for building trust and credibility with your audience. Through Video Ads, you can introduce your team, share your expertise, and give viewers a behind-the-scenes look at how you operate. Personal stories, client testimonials, and expert advice can all be delivered through video, helping to humanize your brand and establish a connection with potential customers. When viewers see the faces behind the business and the real results you deliver, they’re more likely to trust you with their needs.
4. Target the Right Audience
Google Video Ads offer advanced targeting options to ensure your ads reach the right people. You can target viewers based on demographics, interests, behaviors, and even specific videos or channels they’re watching. For example, if your ideal customers are homeowners who watch DIY gardening videos, we can place your ads on related content to capture their attention. Additionally, geographic targeting allows us to focus your ads on viewers within your service area, maximizing the relevance of your message and increasing the likelihood of conversions.
5. Engage Users with Compelling Content
Video content is inherently more engaging than other forms of digital advertising. With Google Video Ads, you have the opportunity to create compelling narratives that resonate with your audience. Whether it’s a quick, impactful message or a longer, in-depth story, we help you craft videos that captivate viewers from the first second. By using professional visuals, strong storytelling, and clear calls-to-action, we ensure your Video Ads not only capture attention but also drive meaningful engagement.
6. Boost Brand Awareness
Video Ads are a powerful tool for building brand awareness. With the ability to reach millions of users on YouTube and the Google Display Network, your business can gain significant exposure. Even if viewers don’t immediately convert, repeated exposure to your Video Ads can keep your brand top-of-mind when they’re ready to hire a service provider. This brand recognition is essential in competitive markets where standing out from the competition can make all the difference.
7. Measuring and Optimizing Video Performance
At Marketing 180, we believe in a data-driven approach to video advertising. We continuously monitor the performance of your Video Ads, tracking key metrics such as views, click-through rates, and conversions. This data allows us to understand how well your videos are resonating with your audience and where there’s room for improvement. We optimize your campaigns by refining targeting, adjusting ad placements, and testing different video creatives to ensure you’re getting the best possible results from your investment.
Google Video Ads provide a powerful platform for service businesses to engage potential customers, build trust, and showcase their services in a dynamic and memorable way. With targeted strategies, compelling content, and continuous optimization, Marketing 180 ensures your Video Ads deliver the results you need to grow your business. Let us help you harness the power of video to connect with your audience and drive your service business forward.
call only ads
For many service businesses, phone calls are the lifeblood of lead generation and customer engagement. When potential customers are searching for immediate services or quick answers, they’re often ready to pick up the phone and talk to a provider directly. Google Call-Only Ads are designed specifically to capitalize on this behavior, making it easy for prospects to connect with your business in just one tap. These ads are a powerful tool for driving high-intent leads and increasing your conversion rates.
1. What Are Call-Only Ads?
Google Call-Only Ads are a specialized ad format that appears exclusively on mobile devices. These ads are designed with a single goal in mind: to encourage users to call your business directly from the search results. Unlike traditional text ads that lead users to a website, Call-Only Ads feature a clickable phone number that initiates a call when tapped. This ad format is particularly effective for service businesses where immediate customer interaction can lead to securing a job or scheduling an appointment right on the spot.
2. Targeting High-Intent Customers
Call-Only Ads are specifically designed to target users who are ready to take immediate action. When someone searches for terms like “your services near me” or “emergency service,” they are often looking for quick and direct communication with a service provider. By using Call-Only Ads, you position your business as the fast, accessible solution to their needs, increasing the likelihood of converting these high-intent searchers into customers.
3. Crafting Effective Ad Copy
With Call-Only Ads, the ad copy must be concise, compelling, and directly tied to your call-to-action (CTA). At Marketing 180, we create ad copy that not only captures attention but also clearly communicates the value of calling your business. Whether it’s highlighting a special offer, emphasizing your expertise, or promising immediate service, our copy is designed to motivate users to make that call. The simplicity of the message is key—potential customers should immediately understand why they should call and what they’ll gain from doing so.
4. Streamlined User Experience
One of the major advantages of Call-Only Ads is the streamlined user experience they offer. There’s no need for users to navigate a website or fill out a form—just a single tap connects them directly to your business. This ease of use is especially important for mobile users who may be on the go and looking for quick solutions. By eliminating extra steps, Call-Only Ads reduce friction and make it as easy as possible for potential customers to reach out, leading to higher conversion rates.
5. Maximizing ROI with Strategic Bidding
Effective bid management is crucial to the success of your Call-Only Ads. We use strategic bidding techniques to ensure your ads appear at the top of relevant search results, giving you the best chance of capturing valuable leads. By adjusting bids based on factors like the time of day, location, and the specific search query, we maximize your return on investment (ROI) while ensuring that your ad spend is focused on the most profitable opportunities.
6. Tracking and Measuring Success
To fully understand the impact of your Call-Only Ads, it’s essential to track and measure key performance metrics. We set up call tracking to monitor how many calls your ads generate, as well as metrics like call duration and call outcome. This data provides valuable insights into the effectiveness of your ad campaigns and helps us make informed decisions about optimization. By analyzing this information, we can fine-tune your Call-Only Ads to improve their performance and increase the number of quality leads.
7. Perfect for Urgent Services
Service businesses often deal with urgent requests, such as last-minute mowing before an event, emergency pest control, or quick fixes for landscaping issues. Call-Only Ads are ideal for capturing these urgent leads. When customers need immediate service, they’re more likely to pick up the phone rather than search for and navigate a website. By using Call-Only Ads, you position your business as the go-to solution for urgent needs, giving you a competitive edge.
Google Call-Only Ads provide a direct, efficient way to connect with potential customers who are ready to take action. By focusing on high-intent leads and offering a seamless path to conversion, these ads can significantly boost your call volume and drive more business. At Marketing 180, we specialize in crafting and managing Call-Only Ad campaigns that deliver results, ensuring that every call counts towards growing your service business. Let us help you tap into the power of Call-Only Ads to connect with more customers and increase your revenue.
Performance max ads
In the ever-evolving digital landscape, reaching potential customers at the right time and place is crucial for growing your service business. Google’s Performance Max Ads offer an all-in-one solution to maximize your advertising impact across Google’s vast network. This campaign type leverages Google’s automation and machine learning to optimize your ads across all channels, including Search, Display, YouTube, Gmail, and Discover, ensuring that your services are seen by the most relevant audience.
1. What Are Performance Max Ads?
Performance Max Ads are a goal-based campaign type that gives you access to all of Google’s advertising channels from a single campaign. Unlike traditional ad campaigns that focus on one specific platform, Performance Max Ads automatically distribute your ads across the entire Google ecosystem. This includes Google Search, Display Network, YouTube, Gmail, and the Discover feed, among others. By using machine learning, Google optimizes your ad placements, bids, and creative assets to achieve the best possible performance based on your specific marketing goals, such as generating leads or driving conversions.
2. Comprehensive Reach
One of the key benefits of Performance Max Ads is their ability to reach potential customers across multiple platforms with a single campaign. This comprehensive approach ensures that your business is visible to potential customers wherever they are online, whether they’re searching on Google, watching videos on YouTube, checking their email on Gmail, or browsing websites in the Display Network. This wide reach helps you capture more leads and conversions by engaging with customers at different touchpoints in their online journey.
3. Goal-Driven Automation
Performance Max Ads are driven by your specific business goals. Whether you want to increase website traffic, generate more leads, or boost sales, Google’s machine learning algorithms automatically optimize your campaign to achieve these objectives. By analyzing real-time data and adjusting bids, targeting, and placements accordingly, Performance Max Ads ensure that your budget is spent efficiently and effectively, maximizing your return on investment (ROI).
4. Optimized Creative Assets
With Performance Max Ads, you can upload a variety of creative assets, including headlines, descriptions, images, and videos. Google’s automation then tests different combinations of these assets to determine which ones perform best across different platforms and audience segments. This continuous testing and optimization process ensures that your ads are always as engaging and effective as possible, driving more clicks, leads, and conversions for your business.
5. Advanced Audience Targeting
Performance Max Ads use advanced audience signals to target the most relevant users for your services. Google’s machine learning can identify potential customers based on their search behavior, browsing history, and other online activities. This enables you to reach users who are most likely to be interested in your services, even if they haven’t directly searched for your services. By leveraging these audience signals, Performance Max Ads help you connect with potential customers at various stages of the buying journey, increasing the chances of conversion.
6. Real-Time Performance Insights
Understanding how your ads are performing is crucial for making informed decisions about your marketing strategy. Performance Max Ads provide detailed performance insights, allowing you to see which channels, assets, and audience segments are driving the best results. These insights are presented in a user-friendly dashboard, making it easy to track your campaign’s progress and make adjustments as needed. This real-time feedback ensures that your campaigns remain aligned with your business goals and continue to deliver strong results.
7. Efficient Budget Management
Managing your ad budget across multiple platforms can be challenging, but Performance Max Ads simplify this process by automatically allocating your budget to the highest-performing channels and strategies. This ensures that your marketing dollars are always working as hard as possible to achieve your desired outcomes. Whether your goal is to increase brand awareness, generate leads, or drive sales, Performance Max Ads provide a cost-effective way to reach your target audience without overspending.
8. Continuous Campaign Optimization
The power of Performance Max Ads lies in their ability to continuously learn and adapt. As your campaign runs, Google’s machine learning algorithms gather data and refine your ad strategy in real time. This means that your ads are always being optimized for better performance, helping you stay ahead of the competition and achieve consistent results over time. At Marketing 180, we monitor these optimizations closely, ensuring that your campaign is always aligned with your business goals and delivering the best possible outcomes.
Google Performance Max Ads offer a cutting-edge solution for service businesses looking to maximize their reach and impact across multiple platforms. By leveraging Google’s automation, machine learning, and comprehensive audience targeting, these ads provide a powerful way to drive more leads, conversions, and revenue. At Marketing 180, we specialize in creating and managing Performance Max campaigns that are tailored to your specific goals, ensuring your service business stays competitive and continues to grow. Let us help you unlock the full potential of Performance Max Ads to take your digital marketing to the next level.
Remarketing ads
In the digital world, not every potential customer converts on their first visit to your website. However, just because someone didn’t take immediate action doesn’t mean they’re not interested in your services. Remarketing Ads are a powerful tool for service businesses to re-engage those visitors who have previously interacted with your site but didn’t convert into customers. By keeping your brand top-of-mind, remarketing ads can significantly increase your chances of turning these warm leads into paying clients.
1. What Are Remarketing Ads?
Remarketing Ads are targeted ads that are shown to users who have already visited your website or engaged with your business online. These ads appear on various platforms within the Google Display Network, including websites, apps, and even on YouTube. By using cookies to track visitor behavior, remarketing allows you to display personalized ads to users as they continue to browse the web, reminding them of your services and encouraging them to return to your site to complete a purchase or request a quote.
2. Re-Engage Potential Customers
One of the biggest advantages of re-marketing is its ability to re-engage potential customers who are already familiar with your brand. These users have shown interest in your services but may have hesitated to make a decision. Re-marketing ads serve as a gentle reminder, keeping your business top-of-mind and encouraging them to take the next step, whether it’s scheduling a service, filling out a contact form, or making a purchase. By strategically placing your ads in front of these warm leads, you increase the likelihood of conversion.
3. Personalized Ad Experience
Remarketing allows for highly personalized ad experiences. You can tailor your ads based on the specific actions a user took on your website. For example, if someone visited your service page but didn’t schedule a service, you can create a re-marketing ad that highlights a special promotion for your services. This level of personalization makes your ads more relevant and compelling, as they directly address the interests and needs of the user, increasing the chances of them returning to your site.
4. Increase Conversion Rates
Remarketing is particularly effective at boosting conversion rates. Since you’re targeting users who have already expressed interest in your services, these ads typically have higher click-through rates (CTR) and conversion rates compared to standard display ads. By focusing on users who are already familiar with your brand, remarketing reduces the time and effort required to convert leads, making it a cost-effective strategy for driving more business.
5. Stay Top-of-Mind
In a competitive market like local services, staying top-of-mind with potential customers is crucial. Re-marketing ads keep your brand visible as users browse other websites, ensuring that when they’re ready to make a decision, your business is the first one they think of. Whether they’re researching your competitors or simply taking their time to decide, consistent exposure to your brand increases the likelihood that they’ll choose your services when the time comes.
6. Flexible and Scalable Campaigns
Remarketing campaigns are highly flexible and scalable, allowing you to target different segments of your audience based on their behavior. You can create different ad campaigns for users who visited specific pages, spent a certain amount of time on your site, or abandoned a cart. This flexibility allows you to craft targeted messages that resonate with each segment, improving the effectiveness of your campaigns. Additionally, remarketing campaigns can easily be scaled up or down depending on your business needs and goals.
7. Cost-Effective Advertising
Remarketing ads are typically more cost-effective than other forms of digital advertising because they target users who are already familiar with your brand. Since these users are more likely to convert, the cost per conversion is often lower compared to traditional ads. This makes re-marketing a smart investment for service businesses looking to maximize their marketing budget while driving higher-quality leads and sales.
8. Comprehensive Tracking and Reporting
As with all our digital marketing efforts, we provide comprehensive tracking and reporting for your re-marketing campaigns. We monitor key metrics such as impressions, clicks, conversions, and cost per acquisition (CPA) to measure the effectiveness of your ads. This data-driven approach allows us to continuously optimize your campaigns for better performance. You’ll receive detailed reports that give you clear insights into how your re-marketing efforts are contributing to your overall business growth.
Re-marketing Ads offer a powerful way to re-engage potential customers who have shown interest in your services but haven’t yet converted. By keeping your brand in front of these warm leads, re-marketing significantly increases the chances of turning them into loyal customers. At Marketing 180, we specialize in creating and managing effective re-marketing campaigns that drive results, helping your business grow by capturing more conversions and maximizing your marketing ROI. Let us help you leverage the full potential of re-marketing to boost your service business.
How We Manage Google Ads
To ensure your service business thrives in a competitive market, a well-managed Google Ads campaign is essential. At Marketing 180, we offer comprehensive Google Ads management services tailored specifically for service companies. Our approach includes meticulous keyword research, in-depth competitor analysis, and data-driven strategy development to create highly effective ad campaigns. We continuously optimize your ads, track ROI, and focus on conversion optimization to maximize your returns. With detailed analysis, reporting, and strategic bid management, we ensure every dollar you invest in advertising delivers results that help grow your business.
Keyword research
We conduct thorough keyword research to ensure your ads target the exact terms your potential customers are searching for, maximizing your reach.
competitor analysis
We analyze your competitors’ strategies and the broader industry trends to keep your ads one step ahead.
Data driven development
We use data to develop and refine your keyword and ad strategies, ensuring every decision is backed by insights that drive results.
Ad strategy optimization
We continuously optimize your ad campaigns, adjusting strategies to improve performance and increase your return on investment.
Measure roi
We track the effectiveness of your ads, giving you clear insights into how much revenue your campaigns are generating.
Conversion Optimization
We craft and test ad copy that converts, ensuring that clicks turn into leads and leads into customers.
Analysis & Reporting
We provide detailed analysis and reporting on your ad campaigns, so you always know how your ads are performing and where to improve.
Bid Management
We manage your bids strategically to maximize ROI, ensuring that every dollar you spend is working hard to bring in new business.
Keyword Research
Effective Google Ads campaigns begin with comprehensive keyword research. For service businesses, identifying the right keywords is crucial to reaching potential customers who are actively searching for the services you offer. At Marketing 180, we dig deep into search data to uncover the most relevant and high-performing keywords for your business. We consider factors like search volume, competition, and user intent to select the keywords that will drive the most valuable traffic to your website. By targeting the terms your potential customers are already using, we ensure your ads appear in front of the right audience at the right time, increasing the likelihood of clicks, leads, and conversions.
competitor analysis
Understanding what your competitors are doing is key to staying ahead in the service industry. Our competitor analysis involves a thorough examination of your competitors’ advertising strategies, including the keywords they’re targeting, the ad copy they’re using, and the landing pages they’ve created. By analyzing their strengths and weaknesses, we can identify opportunities to differentiate your business and capitalize on gaps in the market. This insight allows us to refine your Google Ads strategy, ensuring that your campaigns are not only competitive but also positioned to outperform others in your local area.
Data-driven Development
In the world of digital marketing, data is power. At Marketing 180, we use a data-driven approach to develop and refine your Google Ads campaigns. Every decision we make—from keyword selection to ad copy creation—is backed by data and analytics. We continuously monitor the performance of your ads, gathering insights on what works and what doesn’t. This data allows us to make informed adjustments that enhance the effectiveness of your campaigns, ensuring that your advertising budget is spent wisely and delivers the best possible return on investment. By relying on real-time data, we keep your ads aligned with your business goals and responsive to market changes.
Strategy optimization
Google Ads is not a set-it-and-forget-it platform. To achieve the best results, your ad strategy needs continuous attention and refinement. At Marketing 180, we take a proactive approach to ad strategy optimization. This means regularly reviewing your campaign performance, adjusting bids, refining keywords, and testing new ad variations. Our goal is to maximize your ad spend efficiency while increasing the number of leads and conversions your campaigns generate. Whether it’s tweaking your targeting settings or experimenting with new ad formats, we’re constantly optimizing your strategy to keep your campaigns fresh, relevant, and effective.
measure roi
Understanding the return on investment (ROI) of your Google Ads campaigns is crucial for making informed marketing decisions. We provide detailed tracking and analysis to measure how your ads are contributing to your bottom line. By closely monitoring key metrics like cost-per-click (CPC), conversion rates, and overall ad spend, we give you a clear picture of your campaigns’ financial impact. This closed-loop tracking allows you to see exactly how much revenue is being generated from your ad spend, ensuring that your investment in digital advertising is paying off and providing valuable insights for future budgeting.
Conversion Optimization
Driving traffic to your website is just the first step—turning that traffic into paying customers is where the real value lies. At Marketing 180, we specialize in conversion optimization to ensure that your Google Ads not only attract visitors but also encourage them to take action. We craft compelling ad copy designed to resonate with your target audience and drive them to click through to your website. Once there, we optimize your landing pages to align with your ads, creating a seamless and persuasive user experience that increases the likelihood of conversions. Through ongoing testing and refinement, we work to improve your conversion rates and maximize the effectiveness of your campaigns.
Analysis & Reporting
Transparency and informed decision-making are at the heart of our Google Ads management services. We provide detailed analysis and reporting on the performance of your ad campaigns, giving you a clear understanding of how your ads are performing and where improvements can be made. Our reports cover essential metrics such as impressions, clicks, conversions, and ROI, along with actionable insights to guide future strategy adjustments. By keeping you informed with regular updates, we ensure that you have the information you need to make confident, data-driven decisions about your advertising efforts.
Bid Management
Strategic bid management is essential for maximizing the ROI of your Google Ads campaigns. At Marketing 180, we continuously monitor and adjust your bids to ensure you’re getting the best possible results for your budget. This involves setting bid limits, adjusting bids based on keyword performance, and optimizing bids for different times of day, locations, and devices. Our goal is to find the perfect balance between cost and results, ensuring that your ads are competitive without overspending. By managing your bids effectively, we help you achieve higher ad placements, more clicks, and better conversion rates, all while maintaining control over your ad spend.
