GOOGLE DISPLAY ADS
MARKETING 180 MARKETING SERVICES
REACH BROADER AUDIENCES
While Google Search Ads are excellent for capturing high-intent customers, Google Display Ads offer a unique opportunity to expand your lawn care business’s reach and build brand awareness. Display Ads are visually engaging banner ads that appear across a vast network of websites, apps, and videos, known as the Google Display Network (GDN). With Google Display Ads, your lawn care business can reach a broader audience, keeping your brand top-of-mind for potential customers as they browse the web.
1.
What Are Google Display Ads?
Google Display Ads are visual advertisements that can take the form of banners, images, videos, or rich media. These ads appear on millions of websites, blogs, and apps that are part of the Google Display Network, which reaches over 90% of internet users worldwide. Unlike Search Ads, which target users based on the keywords they type into Google, Display Ads are shown to users as they browse the internet, watch YouTube videos, check their Gmail, or use apps. This allows you to engage potential customers who may not be actively searching for lawn care services but are likely to need them in the near future.
2.
Building Brand Awareness
One of the main advantages of Google Display Ads is their ability to build brand awareness. By appearing on popular websites and apps that your target audience frequently visits, your lawn care business becomes more recognizable over time. Even if users don’t click on the ad immediately, repeated exposure to your brand increases the likelihood that they’ll remember your business when they’re ready to hire a lawn care provider. Display Ads are particularly effective for keeping your brand top-of-mind during the decision-making process, ensuring that potential customers think of you first when the need arises.
3.
Targeting the Right Audience
Google Display Ads offer advanced targeting options that allow you to reach the right audience with precision. You can target users based on demographics, interests, behaviors, and even the types of websites they visit. For example, if your ideal customers are homeowners interested in gardening or landscaping, we can target your ads to appear on relevant websites and apps within the GDN. Additionally, with geographic targeting, we can ensure your ads are shown only to users in your service area, maximizing the relevance of your ads and minimizing wasted ad spend.
4.
Creative and Compelling Visuals
The visual nature of Display Ads allows for more creative freedom compared to text-based ads. At Marketing 180, we design eye-catching ads that showcase your lawn care services in a compelling way. Whether it’s a beautifully maintained lawn, a before-and-after transformation, or a special offer, we create ads that grab attention and encourage users to learn more about your business. By using strong visuals and persuasive messaging, we make sure your ads stand out in the crowded digital landscape.
5.
Remarketing to Interested Users
One of the most powerful features of Google Display Ads is remarketing. Remarketing allows you to re-engage users who have previously visited your website but didn’t convert into customers. By showing targeted ads to these users as they continue to browse the web, we remind them of your services and encourage them to return to your site to complete their purchase or inquiry. Remarketing is highly effective for turning warm leads into paying customers by keeping your lawn care business in their minds long after they’ve left your site.
6.
Cost-Effective Advertising
Google Display Ads are often more cost-effective than other types of digital advertising, such as search ads or video ads. With Display Ads, you typically pay less per click (CPC) or per thousand impressions (CPM), allowing you to reach a larger audience within your budget. This makes Display Ads an excellent choice for lawn care businesses looking to maximize their marketing spend while still achieving significant brand exposure and lead generation.
7.
Measuring Success and Optimization
As with all our digital marketing efforts, we believe in the power of data. We continuously monitor the performance of your Google Display Ads to track key metrics like impressions, clicks, and conversions. By analyzing this data, we can identify what’s working and where improvements can be made. We then optimize your campaigns by adjusting targeting, refining ad creative, and testing new strategies to ensure your Display Ads are delivering the best possible results. You’ll receive regular reports that provide insights into your campaign’s performance and how it’s contributing to your overall business goals.
Google Display Ads are a powerful way to expand your lawn care business’s reach, build brand awareness, and keep your services in front of potential customers as they browse the web. With targeted strategies, creative visuals, and continuous optimization, Marketing 180 ensures that your Display Ads effectively engage your audience and drive meaningful results. Let us help you leverage the power of Google Display Ads to grow your business and establish a strong presence in your market.
IF YOUR MARKETING ISN'T DRIVING CALLS & BOOKINGS
IT'S TIME FOR A CHANGE
If you’re ready for marketing that actually works, schedule a meeting today!
