BRANDED HASHTAG CHALLENGE
MARKETING 180 MARKETING SERVICES
BOOST ENGAGEMENT AND CREATE VIRAL MOMENTS
For lawn care businesses looking to engage with their audience in a creative and interactive way, Branded Hashtag Challenges on TikTok offer a unique opportunity to drive massive user participation and create viral content. These challenges encourage users to create and share their own videos using your branded hashtag, generating buzz around your brand and fostering a sense of community among your audience. Branded Hashtag Challenges are perfect for increasing brand awareness, driving engagement, and showcasing your services in a fun and dynamic way.
1.
What Are TopView Ads?
A Branded Hashtag Challenge is a TikTok campaign that encourages users to participate in a specific challenge by creating and sharing videos that follow a certain theme or task, all while using your brand’s custom hashtag. These challenges typically last for 3-6 days and are promoted through TikTok’s Discover page, where they can reach a wide and diverse audience. The goal is to inspire users to get creative with your brand, turning them into active participants and advocates for your lawn care business.
2.
Fostering User-Generated Content
One of the most powerful aspects of a Branded Hashtag Challenge is its ability to generate user-created content (UGC). By inviting TikTok users to create their own videos, you not only engage your audience but also amplify your brand’s reach through their networks. Each video created as part of the challenge acts as a mini-promotion for your lawn care business, increasing visibility and credibility as more and more users join in. This user-generated content can quickly snowball, turning your hashtag into a trending topic on TikTok and driving widespread awareness for your brand.
3.
Encouraging Creativity and Fun
Branded Hashtag Challenges thrive on creativity and fun—two elements that TikTok users love. For a lawn care business, this could mean challenging users to showcase their DIY lawn care tips, create before-and-after transformations, or share their favorite moments enjoying a well-manicured lawn. The possibilities are endless, and the more creative and engaging the challenge, the more likely it is to go viral. By tapping into the playful and imaginative spirit of TikTok, your brand can connect with users on a deeper level, making your services memorable and appealing.
4.
Building a Community Around Your Brand
Branded Hashtag Challenges are not just about promoting your services—they’re about building a community. When users participate in your challenge, they become part of a larger movement centered around your brand. This sense of belonging can turn casual users into loyal customers and advocates for your lawn care business. As the challenge progresses, you’ll see a community of users come together, sharing ideas, and celebrating their achievements. This community-building aspect can have a lasting impact on your brand’s reputation and customer loyalty.
5.
Amplifying Reach with Influencers
MARKETING 180'S SPECIALTY
WHO WE WORK WITH
If you’re a service-based business, we’re exactly who you need. We understand your industry, your challenges, and how to make your website your most valuable marketing tool.
Let’s make this clear:
We DON'T do e-commerce.
But if you’re a:
- Landscaper
- Lawn Care Company
- Pressure Washing Company
- Fence Builder
- Deck Builder
- Contractor
- Shed Builder
- Remodeler
