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SEARCH ENGINE OPTIMIZATION

MARKETING 180 SEO SERVICES

SEARCH ENGINE OPTIMIZATION FOR THE SERVICE INDUSTRY

To thrive in the competitive lawn care industry, having a strong online presence is essential. Search engine optimization (SEO) is the key to ensuring that your business is easily found by potential customers searching for services like yours. At Marketing 180, we offer a comprehensive SEO strategy designed specifically for lawn care companies, focusing on the core practices that drive results. From keyword research and on-page optimization to local SEO and content creation, our approach is tailored to increase your visibility, attract more local leads, and help your business grow. Here’s how we can elevate your online presence and put your lawn care business on the path to digital success.

Keyword research​

We conduct thorough keyword research to discover high-value, location-specific keywords relevant to your services. These keywords are then strategically integrated into your website’s content, meta tags, titles, and descriptions to ensure maximum visibility in search results.

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On-page seo​

This includes optimizing title tags, meta descriptions, headers, and content with targeted keywords, ensuring proper URL structures, using alt text for images, and improving internal linking. Additionally, we ensure that your content is well-structured, engaging, and provides value to your visitors.

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Local seo​

We optimize your Google My Business profile, build local citations, and ensure your NAP (Name, Address, Phone Number) information is consistent across all platforms. We also create location-specific landing pages and content to target customers in your service area.

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Content

We create and optimize content tailored to your audience, including blog posts, service pages, and FAQs. This content is keyword-rich, informative, and designed to answer common questions and solve problems your customers might have, positioning you as an expert in the lawn care industry.

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TECHNICAL SEO

We create and optimize content tailored to your audience, including blog posts, service pages, and FAQs. This content is keyword-rich, informative, and designed to answer common questions and solve problems your customers might have, positioning you as an expert in the lawn care industry.

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MOBILE OPTIMIZATION

We ensure that your website is fully responsive, meaning it looks and functions perfectly on all devices. Mobile optimization includes improving page load times, enhancing user experience, and ensuring that content is easily accessible on smaller screens.

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AUTHORITY BUILDING

We develop a strategic link-building campaign to acquire high-quality backlinks from reputable sites related to the lawn care industry. This includes local business directories, industry blogs, and partnerships. We also focus on internal linking to distribute link equity throughout your site.

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REPORTING

We use advanced analytics tools to track your website’s performance, including keyword rankings, organic traffic, and conversion rates. Regular reports are provided to keep you informed about the progress and to refine strategies based on data-driven insights.

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COMPETITOR ANALYSIS

We conduct thorough competitor analysis to identify their strengths and weaknesses in SEO. This allows us to refine your strategy, target untapped opportunities, and ensure you stay ahead in the local market.

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OPTIMIZATION & UPDATES

We continuously update and optimize your website based on the latest SEO trends and algorithm updates from Google. This ensures your website remains competitive and continues to perform well over time.

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MARKETING 180
WEBSITES

We build websites that are designed to convert more visitors in to customers all at an affordable monthly price.

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