Marketing & Technology for Home Service Companies, Nationwide
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OUR STORY

We didn't study your business.
We ran one.

Marketing 180 was started by a home service business owner who got tired of agencies that reported everything and sold nothing. So he built the company he wished existed.

HOW IT STARTED

The founder story

Before Marketing 180 was an agency, it was a frustration.

2010s: In the field

Our founder builds and operates a lawn care company, living the missed calls, the wasted ad spend, and the agency runaround firsthand.

2015: Marketing 180 founded

An agency built the other way around: owner-to-owner, published pricing, judged on booked revenue. Serving home service companies ever since.

The platform era

No agency tool acted on field data; they only reported on ads. So we built our own: condition codes in, measured and priced quotes out, follow-up until booked.

WHAT WE BELIEVE

Our values, plainly stated

No mission-statement poetry. This is how we actually run the company.

Plain-spoken, always

We talk about booked revenue and cost per job, not "synergy" or "brand lift." If we can't explain it to an owner in one sentence, we don't say it.

No hostages

Your domain, your phone numbers, your content, your data, your reviews: always yours. Full export if you ever leave. Month-to-month, no 12-month contracts.

Published pricing

Our competitors make you sit through a sales call to hear a number. Ours is on the pricing page, where it belongs.

We only win when you grow

Month-to-month means we re-earn your business every 30 days. That's not a risk to us; it's the whole point.

You see everything

Live dashboards, call recordings, AI summaries, budget pacing. No mystery invoices, no "trust us" reporting.

Build, don't buy excuses

When a tool we needed didn't exist (a real integration, an instant quote engine, a website builder without WordPress bloat), we built it.

OUR FOCUS

Why home services, and only home services

We don't do e-commerce, dentists, or law firms. Lawn care, landscaping, pest control, pet waste removal, pressure washing, fencing, decks, pools, Christmas lights, irrigation, tree care. That's the list.

Nobody owns this space

The big national agencies built empires around ServiceTitan and the big HVAC and plumbing shops. Nobody built the same firepower for companies running Jobber, Service Autopilot, RealGreen, or Sweep&Go. That's exactly where we live.

Seasonality is a feature, not a footnote

Rounds, renewals, prepay season, weather windows: generalist agencies treat these as trivia. Our quoting engine literally reprices programs when Round 1 closes. That only happens when you build for one industry.

We speak owner

Condition codes, route density, upsell per stop, cancel-save campaigns. You'll never have to explain your business to us on an onboarding call. We came from it.

GO DEEPER

See what we've built

The story is nice. The proof is better.

The M180 Platform

One login for reporting, call tracking, quoting, and automations, built for home service companies.

How We Compare

Side-by-side with the big national agencies and the traditional-agency model, contracts, pricing, and all.

Results & Case Studies

What happens when the follow-up never sleeps: real programs for companies like yours.

What would it take to win your market?

Get a free marketing snapshot and we’ll show you exactly where you stand against your local competitors and what it would take to win.