LSA leads worth answering, because we train Google

LSAs are the Google Guaranteed listings that appear above everything else on the page, above regular ads and above the map pack. You pay per lead instead of per click, and your reviews and responsiveness largely determine how often you show.

Google learns from your feedback. When junk leads never get rated or disputed, Google assumes every lead was fine and keeps sending more of the same. Rating discipline (every lead, every time) is how you train Google to send better ones. Our LSA lead quality guide goes deep on this.

It's the part of the M180 platform where every LSA lead lands. Your team rates each lead in two taps, adds notes, and bad leads get disputed with Google, a feedback loop that protects your budget and improves what Google sends next.

When a lead qualifies for a dispute (wrong service, outside your area, spam), we file it through the feedback loop. Disputes work when they're filed promptly and consistently, which is exactly what the Lead Center is built to make automatic.

Heavily. Review count and recency are major ranking inputs for LSA placement. Our automated review requests keep a steady stream of fresh reviews coming in, which keeps you in the top spots.

Yes. LSA budgets are paced alongside your other channels in Budget Pacing. We pause during your busy backlog, push during slow weeks, and cap spend so a lead surge never wrecks your month.