BUDGET PACING

One budget. Every platform. Paced daily.

You shouldn't need three dashboards and a spreadsheet to know if you're on budget. Set one monthly number across Google Ads, LSA, and Meta. We pace it daily, flag anything weird, and never let a platform quietly run away with your money.

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THE PROBLEM

Three platforms, three budgets, zero accountability

Google bills one way, LSA another, Meta a third. Each one is happy to spend whatever you'll let it. Most owners discover a budget problem the same way: a credit card statement that's bigger than expected, three weeks after the damage was done.

✓ One number: you set a single monthly budget for all paid channels

✓ Allocated by performance: dollars flow toward whichever channel is booking the cheapest jobs

✓ Checked daily: actual spend vs. expected pace, every morning

✓ Alerts both ways: overspend gets reined in; underspend gets investigated

✓ Visible always: pacing lives in your live dashboard, not a month-end PDF

✕ Each platform paces itself, so nobody watches the total

✕ "Monthly budget" on Google is really a daily average it can double on any given day

✕ A disapproved ad can silently stop spending, and stop producing leads

✕ By the time a monthly report catches it, the month is gone

AI FLAGS

Underspend is a symptom. The AI finds the disease.

Overspend is annoying. Underspend is sneakier: it usually means something broke, and every quiet day is leads you budgeted for and never got.

1

Budget number to manage. We handle the split

Daily

Pacing checks across every platform

2-way

Alerts: overspend and underspend both get flagged

0

Surprise invoices. That's the whole point.

HOW IT WORKS

From one number to a paced month

Submit your budget

Set or change your monthly number right in the platform. The budget submission workflow keeps a clean record of every approval.

We allocate it

Dollars are split across Google, LSA, and Meta based on cost per booked job, with floors and caps you control.

Paced every day

Actual vs. expected spend checked daily, with AI watching for anomalies underneath the totals.

Flag → fix → report

Anything off-pace triggers an alert and a fix. You see it all live, and in your scheduled PPC reports.

Budget changes without the email chain

Raising budget for spring push? Cutting back for winter? Submit it in the platform: dated, recorded, allocated, done.

See the Reporting

FAQ

Budget questions, answered

How is one budget split across platforms?

You set the total; we allocate across Google Ads, LSA, and Meta based on what's producing the cheapest booked jobs, and rebalance as performance shifts. You always see the split and can set floors or caps per channel.

What happens if a campaign starts overspending?

Daily pacing catches it. You get an alert, and our team adjusts before the month is blown, not a surprise on the invoice three weeks later.

Why do underspend alerts matter?

Underspend usually means something is broken (a disapproved ad, a paused campaign, a billing failure) or demand you're not capturing. Either way, it's leads you budgeted for and didn't get, which matters most in peak season.

How do I change my budget?

Submit it in the platform. The budget submission workflow keeps a record of what you approved, when it takes effect, and how it's allocated. No email chains, no he-said-she-said about what was agreed.

Can I see pacing myself, or do I wait for reports?

It's live in your dashboard: spend to date, expected pace, and projected end-of-month by channel. The alerts come to you, but the numbers are always there to check.

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