Occupancy is the whole business. We fill the empty runs.

January is not a problem you fix in January

A February week gets sold in January. A February daycare membership gets sold in December, while the phone is still ringing on its own and nobody in the building has a minute to think about it. Spend usually follows the phone, which puts it at its highest in November and off in February. That is exactly backwards.

The evaluation is where new clients disappear

A new pet parent calls, and the answer is come in for a temperament test, and bring current rabies, DHPP and Bordetella. Every one of those is a place to quit. Nobody works the ones who do, because the front desk is on the floor with forty dogs.

You are not losing to the kennel down the road

You are losing to a sitter on an app and to the word kennel. People picture a concrete run and a dog that comes home sick and sad. Your ratios, your webcams, your report cards and your evaluation process answer that, if anyone ever sees them.

Rates, tiers and a booked evaluation

Rates and package tiers on one page: good, better, best across daycare packages and run types, e-signed online. The evaluation books into a real slot on the eval calendar your front desk controls, instead of a callback promise nobody makes.

Call tracking that writes the dates down for you

Every call tracked, recorded, transcribed and summarized, with the requested nights and the dog attached to the lead before anyone reaches for a notebook. It lands in HighLevel or HubSpot with the ad that produced it, so Monday morning still has Friday's inquiry in it.

Your cheapest new dog lives three doors from a current one

Postcards and door hangers around every active client address and the residential clusters inside your real drive radius, not the industrial block your building sits on. Boarding gets zoned next to warehouses and fields; the people are fifteen to thirty minutes out, and the routes come off your own client list.

Package burn-down, lapsed dogs, expiring Bordetella

Last year's holiday guests too. Each one is a trigger with its own text and email chain, run off a weekly export out of your reservation system until a connector exists, and it keeps going until the dog is back on the schedule or the owner unsubscribes.

LSA, Search and Meta

Local Services Ads where the category is live in your market, Search inside your actual drive time, Meta for daycare memberships. Every LSA lead gets rated and noted, and the spam and out-of-radius calls get disputed the week they land. Cat inquiries go to your cattery rates, not the trash.

City pages and service pages that rank

A page for every town inside the drive people will actually make with a dog in the car, which is not the same as your radius, plus separate pages for boarding, daycare, grooming and training. Schema on your rates, hours and vaccine requirements, because the owner asking an assistant who nearby takes an intact male is reading a page, not calling you. One platform, no theme updates, so the rate page does not break the week Thanksgiving inquiries start.

Nights on the board, evals booked, and what each one cost

Leads by requested arrival date, evaluation to package conversion, and holiday window fill against the same week last year. You get flagged when a window is tracking behind, while there is still time to spend into it.

Budget paced to your peaks

Spend climbs six to eight weeks ahead of spring break and the Fourth, and by early October for Thanksgiving and Christmas week, before your own holiday calendar opens and the repeat clients take the runs. It throttles the day a window sells out and shifts to daycare and the shoulder weeks. Per location, no markup on spend.

The Thanksgiving call comes in

Someone calls or fills the form asking about Thanksgiving week. The summary pulls out the nights they want, the dog, and whether that name has ever been in your building before.

Answered in under a minute

A text goes back with your rates and tiers, whether those exact dates are still open on the holiday board your front desk keeps, and the one sentence that matters: new dogs need an evaluation before a holiday stay.

Evaluation booked

They pick a slot themselves. The confirmation lists the vaccines you require and where to upload the records before they arrive.

Vaccine records chased

Nothing uploaded 48 hours out and the reminders keep going by text and email, with the address to send them to in every one, because that paperwork is what turns a family away at the door the Wednesday before Thanksgiving.

Nights on the board

Eval passes, and the package and deposit request go out with your holiday cutoff date on it. Payment runs through whatever you already take cards on. The stay is booked, not penciled.

Your front desk was on the floor with forty dogs

The same chain runs for spring break, the Fourth, Christmas week, and every daycare dog who has not been in for three weeks. You see booked nights, and you can listen to the call that started each one.