Marketing & Technology for Home Service Companies, Nationwide
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EMAIL & SMS MARKETING

Your customer list is your cheapest revenue

Pre-pay letters, round reminders, referral pushes, and win-backs, sent to the right segment at the right week of the season, using real service and property data synced from your CRM. Not a newsletter. A revenue calendar.

WHAT YOU GET

A seasonal campaign calendar that prints money

home service companies run on a calendar, and so should your email and SMS. We build the year's campaign plan around your services and your seasons, then run it for you.

✓  Pre-pay campaigns: the January letter that funds your spring, in email and text form

✓  Round reminders: "your next application is coming up" messages that cut skips and cancels

✓  Referral pushes: timed right after a great service visit, when goodwill is highest

✓  Upsell offers: aeration to mowing customers, grub control to fert customers, lights to everyone in October

✓  Win-backs and off-season offers: keep the list warm when the trucks are parked

✓  By service: customers who have fert but not aeration; mowing but not bed maintenance

✓  By property: lot size, features, and history straight from your CRM

✓  By status: active, canceled, quoted-but-never-booked

✓  By geography: town, route, or neighborhood

HOW IT CONNECTS

Campaigns that end in bookings, not just opens

Because email and SMS run on the same platform as your quotes and follow-up, a campaign isn't finished when it's sent; it's finished when the jobs are booked.

Campaign fires

The pre-pay push goes to active customers segmented by service and property data.

One tap to act

Links go to instant quotes or payment (prepay, monthly, or autopay), with recurring discounts applied.

Non-responders re-touched

Didn't open or act? The follow-up sequence takes over automatically.

Revenue reported

Opens, clicks, replies, and booked dollars, all in the same dashboard as every other channel.

Compliance is built in, not bolted on

TCPA-friendly practices by default: proper consent, instant automated opt-outs, reasonable send hours, and your business identified in every message. Grow the list without risking it.

FAQ

Email & SMS questions, answered straight

Isn't email marketing dead?

Not to your customer list. Email and SMS to people who already know you is the cheapest revenue in your business; pre-pay campaigns alone routinely fund the whole program. What's dead is blasting a generic newsletter to a stale list, which is why we don't do that.

Where does the segmentation data come from?

Straight from your CRM. The platform syncs customer, service, and property data from RealGreen and Service Autopilot, so campaigns can target by what someone buys, what they don't buy yet, property traits, and history.

What campaigns do you typically run for the trades?

Pre-pay letters before the season, round reminders that reduce skips and cancellations, referral pushes after service, upsell offers to customers missing a service, win-backs for cancels, and off-season offers like holiday lighting.

Is texting customers legal?

Yes, done right. We use TCPA-friendly practices: messaging people with an established business relationship or proper consent, honoring opt-outs instantly and automatically, sending at reasonable hours, and identifying your business in every message.

Who writes the emails and texts?

We do, starting from the Toolbox, our library of proven communication templates for home service companies, customized to your brand, services, and pricing. You approve the calendar; we run it.

How is this different from your marketing automation service?

Automation is always-on and triggered by events: a new lead, a quote, a condition code. Email & SMS marketing is calendar-driven: seasonal campaigns sent to segments of your list. They run on the same platform and work best together.

RELATED SERVICES

Keep the whole list working

Marketing Automation

The always-on engine underneath: speed-to-lead, quote follow-up, upsells, and win-backs.

Direct Mail & Print

Put the pre-pay letter in the mailbox too, tracked with QR codes like a digital channel.

Social Media Advertising

Reach the neighbors of your list with seasonal offers on Facebook and Instagram.

What would it take to win your market?

Get a free marketing snapshot. We’ll show you the revenue sitting in your existing customer list and what a season of real campaigns would look like.