PEST CONTROL MARKETING
One-time sprays pay the bills. Quarterly programs build the business.
Every marketing dollar should end in a recurring customer, not a one-and-done ant call. We build the machine that fills quarterly and bi-monthly programs, and upsells termite and mosquito on top.
WE KNOW YOUR BUSINESS
The recurring-revenue trade with a one-time-sale problem
A quarterly customer is worth 5–10x a single treatment, but most pest marketing is built to sell the spray, not the program. And in a category where national brands outspend you 100 to 1, you win on reviews, response speed, and follow-up, not budget.
Demand spikes by species
Ants in April, mosquitoes in June, rodents in October. If your campaigns and content don't rotate with the calendar, you're advertising wasps to people fighting mice.
The LSA review arms race
Local Services Ads ranking leans hard on review count and velocity. The company earning ten reviews a week takes the calls the company with a dusty profile never sees.
Complicated pricing, slow quotes
Initial + recurring, by square footage and pest. Most companies make prospects call to hear it. The ones quoting instantly online sign the customer first.
WHAT THE PROGRAM LOOKS LIKE
Built to compound, quarter after quarter
Initial + recurring quotes
Address in, home measured, your matrix prices the initial and the quarterly rate together: good/better/best, pay online, synced to your system.
LSA Lead Center
Rate, note, and dispute every Local Services lead with a feedback loop to Google. Bad leads get credited; lead quality improves over time.
Review velocity engine
Automated review requests after service visits. Pest control's visit frequency is a review goldmine, and we make sure you mine it weekly.
Termite & mosquito upsells
Seasonal offers to your general-pest base, plus field-triggered quotes when a tech notes conducive conditions or activity.
Seasonal pest content calendar
Species-by-season content published to your site on schedule, ranking for "flying ants or termites?" right when everyone's Googling it.
Google Ads by pest, by season
Campaigns and budgets rotate with the pest calendar, paced daily, with negative keyword tracking so "how to kill ants myself" traffic doesn't eat your spend.
Call AI
Every call transcribed, summarized, and rated, so you know whether that ad dollar bought a quarterly program or a wrong number.
Neighborhood marketing
Pest problems cluster by block. A completed initial triggers offers to the neighbors, who have the same ants.
AUTOMATION EXAMPLE
From ant call to quarterly program
Ant call in April
Homeowner books an initial through your instant quote, with initial price plus quarterly rate shown up front.
Initial completed
Tech treats, notes mosquito harborage in the backyard, job marked complete in your system.
Upsell fires
A priced mosquito add-on quote hits their phone: "Your technician noticed standing water areas…"
Review requested
Post-visit text asks for a Google review while the tech's professionalism is fresh.
Neighbors get a card
Surrounding homes receive a priced offer: same block, same pests, warm intro.
One service visit, four revenue events
The program, the upsell, the review, and the neighbors, all triggered by work you were already doing.
INTEGRATIONS
Your software, connected
Pest control largely runs on FieldRoutes and PestPac. We integrate via our customer data sync (the same approach that gives RealGreen users an "API" past its limits), plus native connections across our ecosystem.
COMMON QUESTIONS
Pest control marketing FAQ
OTHER INDUSTRIES
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