LAWN CARE & FERTILIZATION MARKETING
Fill your program. Then upsell it, automatically.
Our founder ran a lawn care company. We know the spring rush, the Round 1 cutoff, and the cancel calls in July. This is the program we wish had existed then.
WE KNOW YOUR BUSINESS
Your whole year is decided by March
A 5–7 round fert & weed program is a subscription business wearing work boots. Win the customer in February and you bill them for years. Miss the spring window and you spend the summer chasing one-off mow calls.
The spring stampede
Every competitor mails, knocks, and bids on "lawn care near me" in the same six weeks. Most agencies are still "building your campaign" while your neighbors' phones are ringing.
Quotes priced by guesswork
A prospect calls, someone drives by, a bid goes out two days later, and the customer already signed with whoever quoted them in thirty seconds online.
Upsells that die in the cab
Your techs see compacted soil, grubs, and thin turf every day. That knowledge dies on a clipboard unless something turns it into a priced quote, same day.
WHAT THE PROGRAM LOOKS LIKE
Built around your round calendar
Every service and platform feature mapped to how a fert & weed operation actually sells.
Season-smart instant quotes
Address in, DeepLawn measures the turf, your matrix prices it. After your Round 1 cutoff, quotes automatically drop to 5 apps and auto-renew at 6 next year.
Condition-code upsells
Tech logs "thin turf" in RealGreen or Service Autopilot → a measured, priced aeration & overseed quote hits the customer's phone that afternoon.
Pre-pay letters
January pre-pay campaigns by mail, email, and SMS with your discount tiers. Cash in the bank before the first app goes down.
Neighborhood postcards
Every completed job triggers postcards to the surrounding homes, each one measured and priced for that exact lawn. Trucks in the neighborhood sell the neighborhood.
Door-to-door territories
Mapbox territories with current customers and quoted leads on the map. Reps knock smart, commissions tracked automatically.
Google Ads + LSA
Budget front-loaded into Feb–April when program buyers are shopping, paced daily, with AI call rating so you know which leads were real program prospects.
SEO & city pages
Maps rank grid, bulk city landing pages for every town you treat, and content that answers "when to apply pre-emergent in [your state]."
AR & win-back campaigns
Automated accounts-receivable nudges and cancel win-backs through HighLevel, because saving a customer is cheaper than buying one.
AUTOMATION EXAMPLE
From condition code to booked aeration
Round 4, tech notes it
"Heavy compaction, thin in back" logged as a condition code during the regular app.
Platform catches it
Our RealGreen / Service Autopilot sync reads the code and matches it to aeration & overseeding.
Priced to the sq ft
The lawn's measured square footage runs through your pricing matrix. No estimator visit.
Quote sent same day
Branded text + email: "Your technician noticed…" Accept and pay in two taps.
Follow-up until booked
Reminders run for weeks. The job just shows up on your fall schedule.
Fall aeration season, sold all summer
Every condition code your techs log from May to August becomes a pre-sold fall aeration pipeline, no sales meetings required.
INTEGRATIONS
Runs on the software you already run
Deep, two-way sync with the systems lawn care actually uses, including a working path past RealGreen's API limits.
COMMON QUESTIONS
Lawn care marketing FAQ
Ready to fill next season's program?
Get a free marketing snapshot. We'll show you exactly where you stand against your local competitors and what it would take to win the spring.