Marketing & Technology for Home Service Companies, Nationwide
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CALL TRACKING + AI

Every call. Recorded, rated, and explained.

Not just "you got 47 calls this month." Every call recorded, transcribed, summarized, and rated by AI, tied to the campaign, keyword, and landing page that produced it, with an estimated job value attached.

WHAT YOU GET ON EVERY CALL

A call log that reads itself

Your phone rings all day. The question is what you learn from it. Here's what the platform attaches to every single call, automatically.

Recorded & transcribed

Full recording and searchable transcript on every tracked call. Settle "she said we'd be there Tuesday" disputes in ten seconds.

AI summary

Three sentences: who called, what they wanted, what happened. Scan a whole day's calls over your morning coffee.

AI rating + est. job value

Real lead or not, service requested, booked or lost, plus an estimated job value, so call reports read in dollars.

Spam auto-flagged

Robocalls, solicitors, and wrong numbers are flagged automatically so they never inflate your lead counts or wreck your cost-per-lead math.

ATTRIBUTION

From ring to keyword

A call without a source is a data point you can't act on. Every tracked call carries its full ancestry, so you know exactly which marketing made the phone ring, and which just spent your money.

  Campaign: which channel and campaign drove the call

  Keyword: the actual search term, for paid search calls

  Landing page: the page they were on when they dialed

  Outcome: AI rating, booked status, and estimated value

Leads this month

142

▲ 23%

Cost per lead

$38

▼ 12%

Quotes sent (auto)

67

▲ 31%

Aeration upsell · triggered by technician note

Quote accepted: $340

LSA lead · “Weekly mowing, 1/2 acre”

Auto-follow-up sent

THE CONTRAST

Human call listening vs. AI on every call

Some large agencies offer call review done by human listeners. It's a real service, and it works. It's also slow, sampled, and expensive by nature.

100%

Of calls analyzed, never a sample

~1 min

From hangup to summary and rating

3 lines

Is all you read per call, unless you want more

$0

Extra per call: AI analysis is built into the platform

FAQ

Call tracking questions, answered

Do I have to listen to the recordings?

Only when you want to. Every call gets an AI summary and rating within moments of hanging up, so you can scan a day's calls in two minutes. The full recording and transcript are there when a call deserves a closer look.

Will tracking numbers hurt my local SEO?

No. We implement dynamic number insertion correctly so your primary business number stays consistent everywhere it's published. And under the No-Hostage Guarantee, your tracking numbers are yours and port with you if you ever leave.

How does the AI rating work?

The AI reads the transcript and scores the call: real lead or not, what service they asked about, whether it was booked, and an estimated job value. Spam and robocalls are flagged automatically so they never pollute your cost-per-lead math.

How precise is the attribution?

Down to the keyword. For paid calls you see the campaign, the search term, and the landing page that produced the call, so budget decisions are based on which keywords book jobs, not which ones generate dials.

Can my team see the calls too?

Yes. Calls, summaries, and ratings live in the platform alongside your pipeline, so office staff and managers work from the same record. No forwarding voicemails around.

KEEP EXPLORING

Calls are one signal. Here are the rest.

Live Reporting & AI Insights

Call outcomes roll into the same dashboard as spend, forms, and CRM sales.

LSA Lead Center

LSA calls get the same treatment: rated in two taps, with a dispute loop back to Google.

Google Ads Management

Keyword-level call attribution is what makes our ad management accountable.

Know which calls made you money

Get a free marketing snapshot and we'll show you exactly where you stand against your local competitors and what it would take to win.