IRRIGATION & SPRINKLER MARKETING
Two rushes a year. Book them both by blast.
Spring start-ups and fall blowouts are the most schedulable revenue in the trades, if your whole customer list rebooks itself. Then service agreements turn the one-timers into a route.
WE KNOW YOUR BUSINESS
A calendar business pretending to be a phone business
Start-ups when the ground thaws, blowouts before first freeze, backflow tests on a legal deadline, and repair calls all summer when zones die in the heat. Almost everything you sell is predictable, which means almost everything you sell can be automated.
The blowout scramble
Every October the phone melts down for three weeks while you play scheduling Tetris. Customers who can't get through call the next company on the list, and stay there.
One-off customers, every year
A blowout-only customer re-shops you annually. Without a service agreement, you're re-winning the same $90 job forever.
Repair vs. install confusion
"Sprinkler repair" buyers and "new system" buyers are totally different sales. Most irrigation marketing mushes them into one campaign and does both badly.
WHAT THE PROGRAM LOOKS LIKE
Automate the predictable, capture the urgent
Start-up & winterization blasts
Timed to your climate: email, SMS, and postcards with one-tap booking. The whole book rebooks itself before the phones ring.
Service agreement engine
Start-up + check + blowout bundled, billed monthly or annually, presented as the "better" option on every quote your system sends.
Backflow test reminders
Automated compliance reminders ahead of each customer's due date, with online booking. Revenue the law schedules for you.
Repair campaigns (LSA + Ads)
"Zone won't turn on" is a today-money search. We own it with Local Services Ads and tightly-built Google campaigns, with AI call rating on every lead.
Install & replacement track
New systems and full replacements run as a separate big-ticket campaign: financing angles, longer nurture, different landing pages.
Route-based neighbor offers
Systems age by subdivision. A completed job triggers offers to surrounding homes with same-vintage systems, so your routes tighten every month.
Repair-to-upgrade upsells
Tech notes a failing controller or ancient heads → a priced upgrade quote (smart controller, head replacement) goes out the same day.
Season-honest reporting
Bookings by service line, cost per booked job, and budget pacing that shifts spend between the repair season and the shoulder blasts.
AUTOMATION EXAMPLE
From first freeze warning to a full blowout route
Late September
Winterization blast fires to your whole book: last year's price honored if they book by Oct 10.
One-tap booking
Customers pick a week, pay or save a card, and land on the route schedule automatically.
Agreement offered
Every booking sees the bundle: "Add spring start-up + mid-season check, save 15%." Recurring revenue stacks.
Neighbors picked up
Each completed blowout triggers offers to same-age systems on the street. Routes densify.
Stragglers chased
Non-responders get automated reminders as freeze warnings hit the forecast. Nobody falls through.
The October scramble, retired
When the book rebooks itself in September, October is just execution, and the phone is free for new customers.
INTEGRATIONS
Synced to your scheduling reality
Irrigation companies in our world run Service Autopilot or Jobber, many alongside a lawn care operation on RealGreen. All three sync natively; one dashboard covers every line.
COMMON QUESTIONS
Irrigation marketing FAQ
Ready to retire the October scramble?
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