Marketing & Technology for Home Service Companies, Nationwide
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SOCIAL MEDIA ADVERTISING

Facebook & Instagram ads that book jobs, not likes

Meta lead campaigns built for the trades: seasonal offers, targeting wrapped around your completed jobs, creative from your own job photos, and every lead answered in seconds by automated follow-up. Reported in the same dashboard as everything else.

WHAT YOU GET

Campaigns built for how homeowners actually buy

Nobody scrolls Instagram searching for aeration. But a sharp seasonal offer, shown to the right neighborhood with a photo of a lawn two streets over? That stops the scroll. That's the campaign we build.

✓  Seasonal offer campaigns timed to your rounds: pre-pay pushes, spring cleanups, fall aeration, holiday lights

✓  Neighborhood targeting built around your completed jobs and service area

✓  Meta lead forms: no clunky landing page required, leads captured in-feed

✓  Creative built from your geo-tagged photo library: real jobs, real streets, no stock photos

✓  Retargeting for site visitors and quote abandoners

HOW IT CONNECTS

From scroll to booked job, automatically

Social isn't a silo at M180. It's one more input into the same platform that runs your quotes, follow-up, and reporting.

Job completes

Your crew finishes a job. The platform knows the address, and the neighborhood around it.

Ad goes local

Creative from your geo-tagged photo library runs to that neighborhood: "We just did this on your street."

Lead answered in seconds

Form submits → instant text-back → follow-up sequence until they book or say no.

One dashboard

Meta spend, leads, and booked revenue report right next to Google Ads and LSA.

Your proof is already on the truck

Every tagged photo your techs take becomes ad creative. Before-and-afters from real local jobs beat stock photography every single time.

FAQ

Social advertising questions, answered straight

Does Facebook advertising actually work for the trades?

Yes, when it's built for how homeowners actually buy. Nobody scrolls Instagram looking for grub control, but a seasonal offer with a real photo of a lawn two streets over stops the scroll. Social fills the pipeline; search catches the demand. You want both.

What is speed-to-lead and why does it matter so much on Meta?

Facebook leads are impulse leads: someone tapped a form between videos. If you call them tomorrow, they've moved on and forgotten you. Our lead forms wire straight into instant text-back through the platform, so every lead gets a response in seconds, not days.

Where does the ad creative come from?

Your own geo-tagged photo library in the M180 platform. Real before-and-afters from real local jobs outperform stock photography, and we target the ads around the neighborhoods where those photos were taken.

How do you target the right homeowners?

We build audiences around your service area and, more importantly, around your completed jobs, the same logic as our neighborhood marketing, applied to Meta. Your best proof is a neighbor's yard.

How do I know if it's working?

Meta results report in the same M180 dashboard as Google Ads and LSA: leads, cost per lead, follow-up status, and booked jobs, with AI anomaly flags. No separate portal, no mystery invoices.

RELATED SERVICES

Social feeds the same engine

Marketing Automation

The speed-to-lead and follow-up engine that makes social leads actually close.

Direct Mail & Print

Hit the same neighborhoods in the mailbox that your ads hit in the feed.

Google Ads

Catch the demand your social ads create when homeowners go searching for you.

What would it take to win your market?

Get a free marketing snapshot and we’ll show you exactly where you stand against your local competitors and what it would take to win.