Marketing & Technology for Home Service Companies, Nationwide
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GUTTER CLEANING MARKETING

Fall fills itself. We book spring, and the summer nobody calls.

The homeowner types an address and answers two questions: how many stories, and are the gutters guarded. We pull footprint and roof outline from satellite, apply your eave factor, per-foot rate, access add-ons and your minimum, and put good, better, best on their phone with every add-on service named. It writes back to Jobber, Service Autopilot, HighLevel or HubSpot, so the price the website gave at 11pm is the price your office gives at nine the next morning.

WE KNOW YOUR BUSINESS

You do not sell gutter cleaning. You sell a short drive between ladders.

You bill by the foot and by the story. A two-story with a steep pitch and four packed downspouts pays more than a ranch, and it also eats an extra hour of ladder time. But the ticket is not where the day is won. The day is won by how many of those tickets sit inside the same eight miles, and by how many of them call you again in the spring instead of calling whoever comes up first.

Same eight stops, two completely different days

A crew that runs eight stops in one subdivision sets up the ladder eight times. The same eight across the county sets up eight ladders and drives four hours. A shared lead costs the same whether it lands on your Tuesday street or forty minutes past it, which is a pricing model, not a targeting one.

One clean, then silence

The job is recurring by nature and one-and-done in practice. Nobody puts gutter cleaning on the calendar. Six months later they call whoever answers the phone first, and half the time it is not you. That is not a loyalty problem, it is a reminder problem.

He is the only person who will ever see the back elevation

Nobody else at your company gets eye level with that fascia. The rot, the pulling hangers, the underground drain that will not take water: none of it is visible from the ground. Guards and repairs are where the ticket doubles, and none of it makes it onto an invoice unless he can price it standing on the ladder.

WHAT THE PROGRAM LOOKS LIKE

A STEADY PIPELINE OF REPEAT CUSTOMERS WHO COME BACK TWICE A YEAR, EVERY YEAR.

Instant quote from a street address

The homeowner types an address, then says how many stories and whether the gutters are guarded. We pull footprint and roof outline from satellite, apply your eave factor, per-foot rate, access adders and minimum, and return good, better, best with every adder named on the quote. Card on file, date booked, nobody waiting on a callback. Deposits sit on the guard installs and the repairs, not on the clean.

Writes back into your software

Quotes, accepted jobs and payment status land in Jobber, Service Autopilot, HighLevel or HubSpot. We wrote those four ourselves rather than renting a connector, so when one of them moves an endpoint it is our problem and not your Monday. Your office keeps scheduling where it already schedules.

The ladder is still on the rack

Every finished clean fires a postcard drop and a door hanger route sheet to the surrounding blocks that same week. You already paid for the drive to that street. The cheapest stop you run next month is four doors down from the one you just ran.

Last clean date starts the clock

The date of the last clean sets the timer, and the spring and fall windows fire text and email with one-tap rebook at your current rate. Multi-service accounts get each additional offer on its own clock: house wash annually, roof wash on a two to five year cycle, lighting sold September through November.

The homeowner watching a waterfall come over the eave

Google Search and Local Services Ads catch that person inside the hour. Meta carries the guard and roof wash offer, because nobody searches for a guard until someone tells them guards exist. Every LSA lead gets rated and noted the day it lands, and you dispute the roofing calls.

A website you own, on a platform we run

One platform, no plugins, so the address form is still taking quotes the Monday after a windstorm when the calls all arrive at once. One page per town, built off the towns your October job list is actually in. Schema on your services, service area and starting prices, so an AI answer about gutter cleaning in your town has something correct to quote.

Revenue per stop, not cost per click

Cost per booked clean, revenue per stop, guard and repair attach rate, rebook rate by season. Live dashboards, not a monthly PDF. Once your field software passes crew assignment, you also get stops per crew day and a flag when guard attach rate drops on one crew, which is usually a training problem and not a marketing one.

Budget pacing built for two peaks, not one

Spend paces across Google, LSA and Meta per location on two windows: late winter into spring for the post-winter clean out, then from first leaf drop through the last of it, because the phone rings while the gutters are overflowing and not the week before. Pulled back through the mid-summer trough. No markup on your ad spend. You see the pacing, not a rebill.

AUTOMATION EXAMPLE

From a packed downspout to a signed guard install.

Tech logs the condition

On the ladder your tech logs heavy pine load, two packed downspouts and hangers pulling at the back elevation, with photos.

The platform reads it

Our integration picks the note up on the next sync and maps each condition to something you actually sell: guards, a rehang, a downspout extension.

Priced off the measurement

Eave footage from the measurement, story count from the intake and the tech's own note, priced against your book. Good, better, best, your margin, and nobody drives back out to look at it.

Quote, signature, deposit

A branded quote hits their phone before dinner with the tech's photos attached. They e-sign and pay the install deposit on the same screen.

Follow-up until it books

Text and email run your cadence, at your intervals, until the install is on next week's board or they tell you no.

The same engine rebooks the clean

Guards do not end the relationship, they change it. That house still needs a check, a flush and a debris pull off the top, and the platform already knows the date of the last one. Five months out it goes back after the same customer with the next season's window at the right rate.

INTEGRATIONS

Your field software does not move. Your website does.

Most gutter and exterior cleaning companies we meet run Jobber or Service Autopilot, and we wrote both of those ourselves. Housecall Pro, ServiceTitan, QuoteIQ, or a clipboard and a whiteboard: not built, and we are not pretending otherwise. Tell us the name and we will read their developer docs before you sign, not after.

COMMON QUESTIONS

Gutter cleaning marketing questions we get on the first call.

Can you really price a gutter job from an address without seeing the house?

Satellite gives us footprint and roof outline, which gets us close on eave runs. It does not hand us gutter footage on its own, because gable ends carry no gutter and raw perimeter overstates the run. You set the eave factor that converts perimeter to real gutter footage for your housing stock, the story and access adders, and your minimum. The address price holds for a standard one or two story with open access. Guards, a third story, steep pitch or a roof-only approach show as named adders on the quote before they book, so nothing changes on the ladder.

If we sell guards, do we not kill our own recurring cleaning revenue?

Guards trade a low-ticket recurring clean for a high-ticket install plus a lighter recurring inspection. The house stays on a cycle either way, because guards still need a check, a flush and a debris pull off the top. What you give up in scrub time you get back in ticket size, and in a customer who now has real money invested in your work.

We run Housecall Pro. Are we out?

Housecall Pro is not one of ours yet. What we have written ourselves is Jobber, Service Autopilot, HighLevel and HubSpot. Send us the name and we come back with a yes, a no, or a price. None of the website, ads, SEO or reporting waits on that answer.

October is already spoken for. What are we buying?

Rate. Spend in the weeks around leaf drop buys you a denser route and the standing to hold your price instead of discounting to fill a Thursday. After that it buys you the months that are not October: the post-winter clean out in March, the guard and repair work that comes off your own ladder notes, and the June reminders that put something on the July board.

If we buy this in August and it has not worked by December, what happens?

You leave. Pricing is published on the site, it is month to month, and we do not mark up your ad spend. If you go in November we export the site, the phone numbers and every address you ever quoted, that week, in the middle of your season. Marketing 180 was founded by a former lawn care owner and has served home service companies since 2015 out of Siloam Springs, Arkansas with a team that is 100% USA based. 

OTHER INDUSTRIES

Also run one of these?

Your October list already knows where your spring is.

Send last October's job list. We will map it and tell you how many of those stops sat within four minutes of another one, how many never got a spring call, and what a second season is worth on customers you already earned. Your addresses on a map, not a deck.