Marketing & Technology for Home Service Companies, Nationwide
(479) 326-7390Support

GOOGLE ADS

Google Ads where you see every dollar

No mystery invoices. No "trust us, it's working." Campaigns built from your real pricing and service areas, calls recorded and AI-rated, budgets paced daily, problems flagged the day they happen. All visible in your dashboard, all the time.

WHAT YOU GET

Campaigns built from your business, not a template

Most agencies clone the same campaign for every client. We build yours from the two things that actually determine profit: what you charge and where you work.

  Search campaigns structured around your services, pricing, and margins

  Geo-targeting matched to your actual service area, not a lazy 25-mile radius

  Negative keyword tracking: see every wasted search we've blocked

  Dedicated sub-second landing pages with the instant-quote widget embedded

  Seasonal campaign shifts timed to your rounds and your slow months

  Call tracking with recordings, transcriptions, and AI summaries

  AI-rated call quality, so you know which campaigns produce booked jobs, not just rings

  Daily anomaly flags: spend spikes, lead droughts, and broken tracking caught same-day

  Budget pacing across platforms so you never overspend or starve a hot week

  Daily, weekly, and monthly PPC reports generated automatically

HOW IT CONNECTS

Ads that feed the machine, not a spreadsheet

Because your ads run inside the M180 platform, a click isn't the end of the story. It's the start of an automated sale.

Click lands fast

Dedicated landing pages load in under a second, for better quality scores and cheaper clicks.

Quote in 30 seconds

The visitor types an address and gets a measured, priced good-better-best proposal.

Follow-up fires

Didn't book? Speed-to-lead text-back and a 21-day sequence take over automatically.

Revenue reported

The click, call, quote, and booked job all connect in one dashboard. No guessing.

Anomaly caught = money saved

Our AI watches your account daily. If a tracking tag breaks, spend spikes, or leads dry up, you get flagged that day, not on page 14 of next month's PDF.

FAQ

Google Ads questions, answered straight

How is your Google Ads management different?

Campaigns are built from your actual pricing matrix and service area map, every call is recorded and AI-rated, budget pacing runs daily, and anomalies get flagged the day they happen, not in next month's report. And you see all of it live in your dashboard, whenever you want.

Do I get access to my own Google Ads account?

Yes. It's your account, your data, your history. Under the No-Hostage Guarantee you keep it, along with your tracking numbers, if you ever leave. Month-to-month, no contracts.

What are negative keywords and why do you track them?

Negative keywords block searches you don't want to pay for: "free," "jobs," "DIY," services you don't offer. We log every negative we add so you can see exactly what waste we've cut, instead of taking our word for it.

What is an AI-rated call?

Every ad call is recorded and transcribed, then AI summarizes it and rates the lead quality. You learn which campaigns produce booked jobs versus solicitors and wrong numbers, and we shift budget toward the campaigns that book. See Call Tracking + AI.

What budget do I need?

Depends on your market and services. A mowing route and a pool build are different economics. We'll recommend a starting budget in your free snapshot, then pace it daily so you never blow through it or leave demand on the table. Also read our marketing budget guide.

Where do my ads send people?

Dedicated sub-second landing pages built for each campaign, with your instant-quote widget embedded, not your homepage. Faster, more relevant pages mean better quality scores, cheaper clicks, and more leads from the same spend.

RELATED SERVICES

Round out your paid strategy

Local Services Ads

Pay-per-lead placement above the search results, managed with rating discipline.

Social Media Advertising

Meta lead campaigns targeted around your completed jobs and seasonal offers.

Marketing Automation

Squeeze every dollar of ad spend with instant text-back and 21-day quote follow-up.

What would it take to win your market?

Get a free marketing snapshot. We’ll audit your current ad account, show you the waste, and tell you exactly what it would take to win your market.