FENCE COMPANY MARKETING
Send your estimator to fences, not gate repairs
A fence estimate is a half-day commitment against a $5k–$30k ticket. We qualify the lead before your truck moves, then make sure the whole street sees the fence when it's done.
WE KNOW YOUR BUSINESS
Big tickets, thin patience, expensive windshield time
Fence buyers collect three bids and buy from whoever combined speed, proof, and a payment they could live with. Meanwhile half your inbound calls are repairs and price-shoppers wearing out your estimator's calendar.
Unqualified estimates burn days
Drive 40 minutes to find out they wanted one panel fixed. Twice a week, that's a lost workday. The lead was disqualifiable in the first 30 seconds of the call.
Sticker shock kills good projects
A $12k vinyl privacy fence stops the conversation unless it's presented as a monthly payment. Financing changes who can say yes.
Fences sell fences
Every install makes the neighbors want one. Most fence companies leave that demand sitting on the block; nothing follows the build crew out.
WHAT THE PROGRAM LOOKS LIKE
Qualify hard, follow up harder
Call AI qualification
Every call transcribed and rated: footage, material, purpose, timeline. Real projects flagged for fast callbacks; repairs routed appropriately.
Google Ads + LSA
Own "fence company near me" and material-specific searches, with negative keywords eating the DIY and "fence panels for sale" traffic.
Financing-forward campaigns
"From $150/mo" creative on Meta and Google, using your financing partner. Payments sell fences that prices scare off.
Portfolio by neighborhood
Geo-tagged project photos build proof pages by area, and "fences we've built in [subdivision]" is the most convincing page on your site.
Post-install neighbor campaigns
Install wraps → surrounding homes get a card with that fence's photos while your crew is still visible over the property line.
Commercial proposal builder
Clean, itemized bids for builders, HOAs, and property managers, out the door in days, not weeks.
Estimate follow-up automation
Bid delivered → automated sequence keeps you in front of them through the two-to-six weeks fence buyers take to decide.
Revenue-honest reporting
Not clicks: estimates set, bids delivered, jobs won, cost per sold fence. On one dashboard with your call recordings.
AUTOMATION EXAMPLE
From ad click to signed fence, with no wasted trips
Call comes in
"Looking at about 200 feet of vinyl privacy, new build, pool going in this summer."
AI rates it hot
Big footage, premium material, code deadline: flagged high-value with a summary texted to you.
Estimate booked fast
Automated scheduling gets your estimator there ahead of the other two bids.
Follow-up runs
Bid delivered, then a steady sequence: financing options, project photos, review proof, until they decide.
Install sells the block
Job completes in Jobber → neighbors get postcards featuring the brand-new fence next door.
The bid that follows up wins
Most fence companies deliver an estimate and go silent. Yours keeps selling for six weeks without anyone lifting a finger.
INTEGRATIONS
Fence country runs on Jobber. So do we.
Native two-way sync with Jobber, plus Service Autopilot for larger operations and HighLevel powering the follow-up.
COMMON QUESTIONS
Fence company marketing FAQ
OTHER INDUSTRIES
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