Marketing & Technology for Home Service Companies, Nationwide
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MARKETING AUTOMATION

Other agencies send reports. Ours sends quotes.

Powered by HighLevel and wired into your CRM, the M180 automation engine answers leads in seconds, follows up on quotes for 21 days, turns technician notes into upsell revenue, collects your overdue invoices, and wins back cancels, all while your team does the actual work.

THE FLAGSHIP AUTOMATION

Your techs already spot the work. The platform books it

The most profitable lead you'll ever get is a note your technician already writes every day. Here's what happens to it on our platform:

Tech notes a condition

"Grubs present" gets logged as a condition code in RealGreen or Service Autopilot.

Platform catches it

Our integration reads the code and matches it to the right service and treatment.

Priced automatically

The property is measured and priced against your exact pricing matrix.

Quote sent

A branded quote hits the customer's phone the same day: accept & pay in two taps.

Follow-up until booked

Automatic reminders run for weeks. You just see the job on the schedule.

Condition codes are hidden revenue

Most companies let thousands of dollars in tech-flagged upsells evaporate every season. Read how the numbers work.

WHAT YOU GET

Every automation an outdoor service company needs

The engine is HighLevel under the hood, embedded seamlessly into the M180 platform, so you never juggle another login. Customer and property data syncs from RealGreen, Service Autopilot, Jobber, or Sweep&Go, which means the automations know who's a customer, what they buy, and what their property needs.

✓  Speed-to-lead text-back: every missed call and new lead gets an instant text, because the first responder wins the job

✓  21-day quote follow-up: texts and emails until the quote books, replies, or expires

✓  Condition-code upsells: tech notes become measured, priced quotes automatically

✓  Accounts-receivable campaigns: friendly, escalating payment reminders with a pay link

✓  Cancel win-backs: timed offers that bring lost customers back next season

✓  Review requests: sent at the right moment after service, fueling your LSA and Maps rankings

✓  Every message, reply, and booking visible in your reporting dashboard

✓  Sequences stop instantly when a customer books or replies

✓  Quotes generated through Instant Quotes & Proposals with your real pricing

✓  AI chat and AI voice available via HighLevel. The roadmap: after-hours calls answered, website chat handled, all feeding the same follow-up engine

WHY IT MATTERS

Follow-up is where the money hides

Most quotes don't die because the price was wrong. They die because nobody followed up. Automation fixes the part of sales that humans are worst at: persistence.

21

Days of Follow-Up

Every unanswered quote gets a full sequence. Most companies quit after one touch, but the revenue is in touches three through seven.

<60s

Speed-to-Lead

New leads and missed calls get a text back in under a minute, around the clock. The first company to respond usually wins.

0

Staff Hours Required

No one at your company writes, sends, or tracks any of it. The platform runs it; your dashboard shows it.

FAQ

Automation questions, answered straight

What does "ours sends quotes" actually mean?

When a technician logs a condition code like "grubs present," the platform matches it to the right service, measures and prices the property against your pricing matrix, and sends the customer a branded quote, then follows up until it books. No office staff involved. That's the difference between reporting software and a selling machine.

What software does this run on?

The automation engine is powered by HighLevel, embedded into the M180 platform and synced with your CRM (Service Autopilot, Jobber, RealGreen, or Sweep&Go). You don't build or manage any of it; it comes configured for home service companies.

Will automated messages annoy my customers?

The sequences are polite, branded as you, and stop the moment someone books, replies, or opts out. In practice, customers experience it as a company that's on the ball. The annoying version is the company that never follows up and then cold-calls in January.

What is the 21-day quote follow-up?

Every quote that goes out unanswered gets a structured sequence of texts and emails over 21 days: reminders, a nudge, an expiration note. It runs whether the quote came from your website, a tech's note, or your office.

Can it help me collect overdue invoices?

Yes. Accounts-receivable campaigns send friendly, escalating payment reminders with a payment link, recovering revenue you've already earned without your office making collection calls.

What about AI chat and voice?

AI chat and AI voice are available through HighLevel and power the chat widget on our websites. It's a growing part of our roadmap: after-hours calls answered, website questions handled instantly, and every conversation feeding the same follow-up engine.

RELATED SERVICES

Automation multiplies every channel

Email & SMS Marketing

Seasonal campaigns on top of the always-on automations: pre-pays, reminders, referrals.

Google Ads

Paid leads are expensive. Automation makes sure every one gets worked to a yes or no.

Direct Mail & Print

Completed jobs trigger measured, priced postcards to the neighbors, automatically.

What would it take to win your market?

Get a free marketing snapshot and we’ll show you exactly how much quote and upsell revenue is leaking out of your current follow-up, and what it would take to capture it.