INTEGRATION · REALGREEN + HUBSPOT

The RealGreen + HubSpot integration, already built

There is no native RealGreen connector in the HubSpot marketplace, from anyone. What we have instead is better than a connector: a nightly sync that replicates your whole RealGreen database, maps it into HubSpot the way lawn care actually works, and sends the leads HubSpot captures back to your office. It is running for RealGreen companies today. You connect it; you don't commission it.

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How the sync works

WHAT SYNCS

Two systems, each doing its real job

RealGreen keeps running production: scheduling, routing, invoicing. HubSpot becomes the marketing and sales brain that finally knows what production knows.

✓  RealGreen → HubSpot: every customer and their status, so lists and workflows segment on reality

✓  RealGreen → HubSpot: programs and services per household, the raw material for cross-sell

✓  RealGreen → HubSpot: invoice and aging data, so marketing suppresses past-due accounts automatically

✓  RealGreen → HubSpot: visit history and technician condition codes, the trigger for same-day upsell quotes

✓  HubSpot → RealGreen: new leads and form fills land with your office ready to become customers, no retyping

✕  RealGreen stays your system of record; the sync never rewrites your production data

THE DATA MODEL

Custom objects make HubSpot speak lawn care

Most attempts at this integration flatten everything onto contact properties, and the model breaks the first time one customer has two properties or three programs. We model it the way RealGreen does: properties, programs, visits, and invoices as their own records, each associated to the contact.

✓  Segment on the program, not just the person: "active lawn customers with no perimeter pest, by branch"

✓  Workflows trigger from real events: a visit logged, an invoice aged, a program canceled

✓  Reporting rolls up by program value and branch, not just contact counts

✕  Custom objects are a HubSpot Enterprise feature; on Professional we run a flattened-properties model that still covers campaigns, lists, and workflows

The full breakdown: how RealGreen data should live in HubSpot, and the field mapping that matters.

AFTER THE SYNC

Connecting the pipes is the easy half

An integration firm's job ends when data flows. Ours starts there: we are a marketing agency for RealGreen companies, so the same team that built the sync runs the campaigns, ads, and automations that use it.

Campaigns on synced segments

Email and SMS built from live RealGreen data: prepay season, win-backs, upsells by white space.

Ads that learn from sold work

Synced audiences for exclusions and lookalikes, and offline conversions that teach Google which clicks became programs.

Closed-loop reporting

Which campaign became which sold program, rolled up by branch, on one dashboard.

Collections that stay polite

AR sequences with one-tap pay links, synced so a payment stops everything instantly.

Reviews and referrals

Post-visit review requests and referral asks, triggered from the same synced visit data.

Websites that feed the loop

Sites with instant quotes wired straight into the intake path, form to HubSpot to RealGreen.

THE HONEST VERSION

What this is, and what it isn't

✓  Already built: you are connecting to a running integration, not commissioning a development project

✓  Built for program lawn care: condition codes, rounds, prepay season, and cancel saves are first-class, not custom requests

✓ Prefer HighLevel? The same sync powers our HighLevel integration; we will tell you honestly which CRM fits your company

✕ Sync cadence is nightly, governed by RealGreen’s API limits; a thin real-time lane covers speed-to-lead

✕  The deepest version of the data model needs HubSpot Enterprise; we will tell you before you buy anything

✕  RealGreen remains your system of record for scheduling, routing, and billing

FAQ

RealGreen + HubSpot, asked and answered

Is there a native RealGreen + HubSpot integration?

No. Nothing in the HubSpot App Marketplace connects to RealGreen, from WorkWave or anyone else. Every working setup is a built integration. Ours already exists: a nightly replication of your RealGreen database feeding HubSpot, with leads flowing back, so you connect instead of commissioning a build.

Do I need HubSpot Enterprise?

You get the most out of the integration on Enterprise, because custom objects (programs, properties, visits, invoices as real records) are an Enterprise feature. On Professional we run a flattened model on contact properties that still powers segmentation, campaigns, and workflows. We will tell you which tier your goals actually need before you commit to anything.

Can a HubSpot form on my website create a RealGreen customer?

Yes. Form fills land in HubSpot with full source tracking, and the intake path carries them into RealGreen as customers and estimates without your office retyping anything. Pair it with instant quotes and the lead arrives already measured and priced.

What ends up in HubSpot after the sync?

Customers and their statuses, programs and services per household, invoice and aging data, visit history with technician condition codes, and lifetime value. Enough that lists, workflows, lead scoring, and reporting run on production reality instead of whatever marketing last imported by hand.

How is this different from hiring an integration firm?

An integration firm builds you a pipe and hands it over; the marketing that uses the pipe is your problem. We are a lawn care marketing agency with the integration already running: the same team operates the campaigns, ads, collections, and reporting on top of the sync. You are buying outcomes from the data, not plumbing.

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