How much does DeepLawn cost in 2026?

As of 2026, DeepLawn's published plans commonly run from roughly $100 a month at the entry level to several hundred a month on higher tiers, with custom pricing for franchises and multi-location brands. What moves you up the ladder is mostly volume (how many properties you measure and quote) plus the features and integrations you unlock. Pricing changes, so confirm current numbers with DeepLawn before you budget. But if you're sketching a 2026 marketing budget, "a low-to-mid hundreds monthly line item" is the right neighborhood.

That's the short answer. The rest of this post covers what you're actually buying, how the plan structures commonly work, what the ROI math looks like against measuring by hand, and (because we'd rather you not waste money) who shouldn't buy it yet.

What are you actually paying for?

DeepLawn is a property-measurement and instant-quote engine. A visitor types their address into a widget on your website, the property gets measured automatically from aerial and GIS data (turf area, and other surfaces depending on your services), your pricing runs against that measurement, and a priced, branded quote appears while the homeowner is still on the page. That's the product: the measurement engine, the quote widget, and the pricing logic underneath it.

Two things follow from that. First, you're not buying a marketing tool so much as a salesperson that works 24/7 and never guesses at square footage. Second, the software is only half the value: the other half is the pricing setup and the sales process built around it, which is the part we spend most of our time on with clients. You can see how we deploy it on our DeepLawn integration page and inside our instant quotes & proposals system.

How is DeepLawn priced: flat monthly, or per measurement?

Both, in effect. As of 2026, the structure commonly reported is monthly plan tiers that include an allowance of measurements or quotes, with higher tiers carrying bigger allowances and more features, and overages handled per measurement or by an upgrade prompt. In other words, your cost scales loosely with your quote volume.

That structure has a useful property: your cost per quote falls as you grow. A plan that feels expensive at 20 quotes a month gets cheap fast at 150. When you evaluate tiers, don't ask "what's the monthly price?" Ask "what will this cost me per delivered quote at my volume?" That's the number that belongs in your math.

Plan level	Commonly reported range*	Typically fits
Entry tier	Roughly $100–$200/mo	Single-crew and early-stage companies quoting a few dozen properties a month
Mid tier	Roughly $200–$400/mo	Established local companies with steady inbound quote volume
Top tier	Several hundred per month	High-volume operators, multiple service lines, deeper feature needs
Franchise / enterprise	Custom quote	Multi-location brands that need centralized pricing control

*Illustrative ranges based on published and commonly reported figures as of early 2026, not a quote. DeepLawn adjusts plans, allowances, and features over time; confirm current pricing directly with them.

What's the ROI math vs. measuring properties manually?

For most companies quoting 40 or more properties a month, the time savings alone cover the subscription before you count a single extra closed job. Here's the illustrative math. Plug in your own numbers.

• Manual measuring: a decent Google Earth trace plus a price lookup runs 10–20 minutes per property; an in-person measure runs 30–60 with drive time. Call it 15 minutes on average if you never leave the office.
• At 80 quotes a month, that's 20 hours of skilled office labor. At a loaded $25/hour, roughly $500 a month, before counting the quotes that never went out at all because someone got busy on a Thursday.
• With DeepLawn, the same 80 quotes take seconds each, plus a few spot checks on odd properties. If your plan lands somewhere in the commonly reported ranges above, the labor savings alone are in the same neighborhood as the subscription.

Then there's the revenue side, which is where the real return lives: an instant quote reaches the homeowner while they're still on your website, and the first real price usually sets the anchor. We've written up the full worth-it math and the head-to-head against manual measuring separately. But even one extra $600/year program per month pays for a lot of software. Treat all of this as illustrative, not a promise.

Does DeepLawn replace pricing work in RealGreen or Service Autopilot?

No: it front-ends them, and that's exactly where it belongs. The measured quote should not live on an island: when a homeowner accepts, the customer, the program, and the measured square footage should land in RealGreen or Service Autopilot automatically, so your office isn't rekeying web signups. That integration work (and the follow-up automation for quotes that don't get accepted on the spot) is the difference between buying a widget and building a sales machine.

Budget for the true cost of ownership honestly: the subscription, plus a few working sessions to build a clean pricing matrix, plus the process changes covered in our sales-process guide. Companies that skip the second and third items are the ones who cancel after four months and say the tool "didn't work."

Who should NOT pay for DeepLawn in 2026?

Honestly, not everyone should buy this, at any price. Skip it, or wait, if any of these fit:

• You quote fewer than ~15–20 properties a month. At low volume the cost per quote gets ugly and a spreadsheet plus Google Earth is genuinely fine. Fix lead flow first.
• Every job you sell is custom. Design-build landscaping, complex hardscape, big commercial bids: if every quote needs a walkthrough anyway, automated measurement saves you little.
• You price from your gut. If you can't write down how a 6,500 sq ft lawn gets priced, the software has nothing to run. Settle your pricing strategy first, then automate it.
• Your website gets no traffic. A quote widget on an empty site quotes nobody. Work through the website conversion basics first, then the widget has something to convert.

The takeaway: expect a low-to-mid hundreds monthly line item as of 2026 (confirm with DeepLawn), expect the cost per quote to fall as your volume grows, and expect the real ROI to come from the integration and sales process around it, not the widget alone.

Before you buy: a five-minute checklist

1. Count last month's quotes. Under ~20, wait; over ~40, the math almost certainly works.
2. Write your pricing for a 6,500 sq ft lawn on one index card. If you can't, fix that first.
3. Ask DeepLawn for current plan pricing, measurement allowances, and overage terms, in writing.
4. Decide where accepted quotes will land: RealGreen, Service Autopilot, or another CRM, before launch, not after.
5. Assign an owner for follow-up on unaccepted quotes. That's where half the return hides.