REALGREEN · AUTOMATIONS
Eight automations that turn RealGreen data into booked revenue
Your RealGreen database already knows who needs aeration, who owes you money, who canceled, and who just became a customer. These are the eight plays our platform runs on that data: each one trigger → action → result, each one hands-off once it's on.
THE CATALOG
The RealGreen automation catalog
Every automation below runs against our replicated copy of your RealGreen data, so nothing here burns your monthly API quota, and nothing here needs a person to remember to do it.
1. Condition-code upsells
Trigger: a technician logs a condition code (grubs, thin turf, weeds breaking through). Action: the platform matches it to the right service, DeepLawn measures the property, your pricing matrix produces the number, and a branded quote goes out the same day, with automated follow-up for 21 days. Result: upsells booked from work your techs already did, without a single sales call.
2. Job completed → neighborhood marketing
Trigger: a completed job syncs from RealGreen. Action: the platform finds the neighbors, measures and prices each property, and produces postcards, or printed route sheets your techs hand out while the truck's still on the street. Result: route density. New customers on streets you already service.
3. AR aging → automated collections
Trigger: an account balance crosses an aging threshold. Action: a polite, branded sequence of emails and texts starts via HighLevel, each with a payment link. Firm enough to work, friendly enough to keep the customer. Result: cash arrives sooner, and your office staff never has to make the awkward call.
4. Pre-pay season → renewal campaigns
Trigger: pre-pay season opens for your programs. Action: every eligible account gets renewal letters, emails, and texts with one-click payment, built from their actual program and pricing. Result: winter cash flow and locked-in renewals, without the office mail-merge marathon.
5. Cancel → win-back sequence
Trigger: a customer cancels in RealGreen. Action: a timed win-back sequence starts with a check-in, then a tailored offer, spaced over weeks instead of one desperate blast. Result: a percentage of cancels come back. On a big customer base, that percentage is real money.
6. Service gap → reactivation offers
Trigger: the platform spots a gap, like a customer who bought aeration two falls ago and nothing since, or a lapsed program with no renewal. Action: a reactivation offer goes out, measured and priced from your matrix like any other quote. Result: your lapsed list stops being a graveyard and starts being a pipeline.
7. New customer → review + referral
Trigger: a new customer's first job completes. Action: a review request goes out while the lawn still looks freshly serviced, followed by a referral ask once the review lands. Result: review velocity that compounds your local rankings, plus referral leads at zero ad cost.
8. Webhook out → manager alerts
Trigger: something a human should know about, such as a cancel, a big-ticket quote accepted, or an account going seriously past due. Action: a webhook fires to Slack, email, or any system you run, the moment it syncs. Result: managers act the same day instead of finding out in next month's report.
WALKTHROUGH
Anatomy of one upsell: the aeration play
Here's automation #1 running end to end on a single property, with no office staff involved at any step.
Tech flags it
On a routine round, your tech logs "compacted soil, thin turf" as a condition code in RealGreen and drives to the next stop.
Sync catches it
The code lands in our replica and matches your rule: compaction → core aeration + overseeding.
Measured & priced
DeepLawn measures the turf at 12,400 sq ft. Your matrix prices aeration + overseed at $28 per 1,000 sq ft: $348.
Quote goes out
That evening the customer gets a branded quote referencing what the tech saw. Accept and pay in two taps.
Follow-up runs
No answer? Reminders go out over 21 days until they say yes or no. Then it stops. Politely.
Now multiply it
Say your techs log 500 quotable condition codes in a season and 12% book at an average of $348. That's roughly $20,900 in found revenue from notes that used to go nowhere. Illustrative math; your codes, close rate, and matrix set the real number.
TURNING IT ON
What it takes to switch this on
Less than you'd think. There's no software project on your side, because the platform already speaks RealGreen. We need three things from you:
✓ Your RealGreen API key: one paste into our import tool pulls the whole database
✓ Your pricing matrices, so every automated quote carries your real numbers, not placeholders
✓ Your brand profile: logo, colors, voice, and service rules, so everything that goes out looks and sounds like you
THE SHAPE OF IT
The catalog at a glance
8
Automations in the catalog
Same day
Condition code → quote out the door
21 days
Automated follow-up on every quote
~1 week
Typical onboarding to turn it all on
FAQ
Automation questions, answered straight
GO DEEPER
Keep going on RealGreen
The RealGreen API, unlocked
How replication beats the monthly call limit and feeds every automation on this page.
Marketing for RealGreen companies
The full program these automations plug into: site, quotes, ads, and franchise tooling.
Blog: the automations guide
The long-form playbook: sequencing, messaging, and rollout order for these eight plays.
Your database already found the revenue. Turn on the plays.
Get a free marketing snapshot and we'll show you where you stand against your local competitors and which of these eight automations would pay off first.